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PREMIERE: Louisville psych-rockers Sound Company Release “(I Hear) Rain”

Keeping up with the exciting premieres, we are teaming up with Sound Company who has return with the release of their new single “(I Hear) Rain,” dark and brooding psych-rock tune filled with vintage keyboards, fuzzed-out guitars, and choral backing vocals, all awash in a healthy amount of reverb. It’s a slow-burning anthem that builds to a chaotic and climactic outro with a wall of guitar, keys, and a vibrant rhythm section.

The band comments “Rain” has gotten the best response from audiences at our live shows and none of us are exactly sure as to why. Maybe it’s the catchy chorus, which was written on an out-of-tune, 100-year-old piano in a musty bar room during a torrential downpour. Or maybe it’s the muddy, swaying groove throughout the track. It’s also a love song that describes the difficulties we as humans can put each other through and how much of that we, in turn, can endure. Maybe folks can relate to that as well.

Produced by Dave Chale, already celebrated for his work with (Low Cut Connie, Wax Fang, Shooter Jennings) the album was cut at DeadBird Studios. Mastered by Grammy winner Marco Ramirez at Sonic Ranch in El Paso, TX, Sound Company is heavy and riff-ready, with Embry’s vocals — cut from the same burly, unchained cloth as Jim Morrison — sharing the spotlight with overdriven guitars, swirling keys, and the band’s amplified version of rhythm and blues. Sound Company‘s debut delivers a primal rock & roll punch, bridging the gap between the genre’s glory days and the present. It’s loud, raw, and real.

About RJ Frometa

Head Honcho, Editor in Chief and writer here on VENTS. I don't like walking on the beach, but I love playing the guitar and geeking out about music. I am also a movie maniac and 6 hours sleeper.

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