Starting your own freelance gig is always going to be a bit scary and intimidating. There is always that “what if” that is circling at the back of your mind, and that can often hold you back from taking the plunge. If you’ve decided that you’re ready to take the risk, put in the work, and start your own freelance marketing consultancy in Bangkok, one of your biggest hurdles will be to get noticed. Standing out from the competition will be key, not just in the initial stages, but throughout the life of your business.
Here’s a look at how you can stand out from the crowd and really carve out a professional niche for yourself.
Ensure You Have a Strong Online Presence
As a freelancer, one of your biggest challenges will be to find clients, but thanks to the digital age this has become slightly more attainable. Building a strong online presence will be an absolutely necessary first step. This includes an engaging and user-friendly website that offers value and information for visitors, plus a consistent presence on social networks. Make sure you highlight any details that make you and your offerings unique.
Carve Out a Niche
Another tip is to look for a way that you can carve out a niche for your business. If there is one area that you can specialize in, and start to become an “expert” in, then you can start to dominate that market segment. Of course, at the same time you don’t want to close doors on other areas and potential clients/contracts.
Work on Your Communication and Collaboration Skills
You also want to be focused on the quality of work you are delivering to your clients. This means working on your communication and collaboration skills. Clients should feel they are truly heard and understood by you, and that the two of you are working together towards one common goal. You never want to make a client feel like they are nothing more than a pay check.
Ensure You Have a Professional Workspace
Despite the fact that you are a freelancer and therefore won’t likely be holding many in-person meetings, there will still be some clients you’ll need to meet with face-to-face. For those times, you want to be sure that you’ve got a professional workspace to meet in so that you create the right kind of impression. If you’re working out of your home or apartment, that isn’t exactly a professional looking space.
A great solution is to look into co-working space Bangkok such as the space available through Workwize. Workwize features an office space right in the middle of Bangkok that could be ideal.
Members can use all the services offered and instantly make use of a professional working space. Some of the features available include printers and scanners, high speed Wi-Fi, daily cleaning services, a dedicated phone number, concierge service, lockers, a meeting room, and more.
On the Path to Success
Each of these tips will help you get your new freelance marketing consultancy business in Bangkok off the ground and running, and on the path to success.