Online marketing is tricky and not every real estate investor can get these tricks! Many investors are inhibited about PPC campaigns. They fear everything from the cost to lacking the ability to manage AdWords.
Do you resonate with this? Do you also fret whether AdWords will work for you or not? If yes, then you’re the only real estate investor who feels this way. Simply put, AdWords will work best for you as long as you have the correct strategy. Statistics suggest that since 2017 it has driven as much as 186,000 leads. And this is not the leads generated via phone calls.
Do you want to know how AdWords for real estate investors can work in your favor? If yes, then you can opt-in for the following guidelines.
Get the basics correct
Here you need to approach your campaign! Ensure that you plan it correctly and choose the campaign type. You also need to decide the cost of acceptable customer acquisition. Additionally, you should also determine the maximum CPC (Cost Per Click). Once this process is over, you will have to ensure that you get the keyword research process correct as well. To get this correct, you need to define your target audience accurately. Think and arrive at your USP and then leverage it completely.
Develop a compelling real estate deal or offer
You need to get your target audience interested in your real estate offer! So, make it persuasive. Three essential elements that make an AdWords campaign successful are your target audience, the ad copy and what you offer. Here you need to take a look at the competitor offers as well and not copy them. Make use of the data you possess on the site to establish the offer. Your real estate offer details can highlight the following persuasive aspects:
The deal is on for the next 14 days
No extra fees
No hidden charges
Have landing pages that are mobile responsive and convert well
It is essential to get your landing pages optimized. It helps to maximize the conversion rates and minimize the CPC. You also need to have an optimized site that helps in content growth and success. It should help you to make the search marketing plans. If you can try to send the traffic to various landing pages and check how each performs.
Additionally, you need to have a compelling headline. Your navigation choices need not be overkill. You should eradicate all distractions and keep all that you need. Make a compelling offer, have your CTA’s ready and you can count the advantages.
Make sure that you install lead and conversion tracking