The Game Travel Posters campaign takes seven game worlds and imagines them as Lonely Planet-style travel destinations. From Zelda’s Hyrule to alligator-infested bayous of Red Dead Redemption 2, there’s something for everyone: whether you like art, games, travel – or all three.
To see the posters alongside their accompanying travel guides, head to the live campaign, or check out the excerpts below to get a feel for why we chose the locations we did, alongside a few words from the artist, illustrator Marta Colmenero.
Why Nuketown? (Call of Duty series)
It’s an iconic multiplayer map, one of the most famous in the Call of Duty series. It would have been a dereliction of duty not to riff on it in the campaign.
The USSR version of the map, which appears in 2018’s Black Ops IV, made the cut as a fresh take on the Roswell-esque scene depicted in the older games.
A word from the illustrator: This poster needed a post-apocalyptic vibe to capture the essence of Nuketown. I wanted to get across that it is an eerie abandoned place; but at the same time, it had to be recognisable. This version of Nuketown is very different to its predecessors in earlier Call of Duty games. One of the distinguishable features is the positioning of two deserted vehicles in the heart of the city.
Did you know? Nuketown was inspired by the film Indiana Jones and the Kingdom of the Crystal Skull. It is based on the scene when Jones comes across a nuclear testing site which is about to be obliterated by a nuclear bomb.
Why Columbia? (Bioshock Infinite, 2012)
Columbia is a floating city in the clouds kept afloat by “quantum levitation”. No, that doesn’t actually mean anything in practice, but it does give Ken Levine and his team an excuse to dream big.
Levine is one of gaming’s most inventive designers and creators. He came up with the underwater dystopia, Rapture, in Bioshock (2007) and in Columbia he ups the stakes, some more, stuffing the world with philosophical commentary. But more than anything, it just looks wonderful.
A word from the illustrator: The scene featured on the poster is the most recognisable part of Columbia. It’s the first thing you see when you begin play – a dreamy, utopic square on an idyllic sunny day.
The architecture is representative of 19th Century America and the statue standing in pride of place celebrates the prophet of the city.
Did you know? The city was commissioned by the United States government and founded by Zachary Hale Comstock as a symbol of American political and religious ideals.
Why Paradise Palms? (Fortnite, 2017)
As one of the biggest games ever it felt right to bring Fortnite to life. Choosing the right location was difficult, but Paradise Palms is visually very different from the rest of the map: a strip of desert sat in the bottom east corner of the map.
Complete with sunny climate, a scattering of palm trees and a luxury hotel, it truly is a tropical paradise city.
A word from the illustrator: When it came to visualising Palm Springs, the first thing that came to mind was a glamorous holiday destination. It’s sunny and calm…with a few added dinosaurs! What else would you want from a holiday spot? I chose to feature the hotel on the poster, as it’s poignant to the location and something that Fortnite players will know well.
Did you know? There’s a brand-new race track in Paradise Palms, where you can stage a high-octane Shopping Cart or All Terrain Kart grand prix.
Why Installation 04? (Halo: Combat Evolved, 2001)
Installation 04 is the setting for the most famous level in the Halo series, “The Silent Cartographer”. It occurs in the fourth level of the very first game and sets the tone for the series as a whole: high paced action across beautifully realised environments.
Installation 04 was recreated in The Master Chief Collection, a full remastering of the first four games in the series, where the blue skies and yellow sands were emphasised further.
A word from the illustrator: On Installation 04, you’ll find yourself on a sandy paradise island, accented by futuristic architecture. When creating the poster, I wanted to highlight the beautiful views out to sea, bordered by a mountainous backdrop. With sand, snow, futuristic buildings and lush vegetation all in the same location, this isn’t somewhere you’d get bored!
Did you know? Sergeant Johnson (a Marine who leads human forces against Covenant and Flood assaults throughout the Halo series) humorously describes Installation 04 as “God’s own anti-son-of-a-bitch-machine” and a “giant hula-hoop”.
Why Lagras? (Red Dead Redemption 2, 2018)
Any number of areas could have made the cut in Rockstar’s astonishing sequel to Red Dead Redemption. In the end, Lagras is a humid, muddy, alligator-infested swathe of swampland that was never technically possible in the original game. Powered by the Xbox One and PS4, the bayous in RDR 2 are so intense you can practically feel the humidity.
Situated in a remote location, the people of Lagras live self-sufficiently for the most part. What little money they make is from fishing and acting as guides for travelers wishing to navigate the region.
Quote from Marta: With dense vegetation and swampy surroundings, Lagras is well and truly at one with nature. While I wanted to demonstrate the peace and serenity of the place – ideal for those escaping the chaos of city life – it’s important to highlight the toothy neighbourhood alligators!
Did you know? If you decide to hitch a train without paying the fare, you will be hunted by the local police. You can go cheap by hitching a ride from one of the many strangers on their carts though.
Why the Land of the Dead? (Grim Fandango, 1998)
Grim Fandango has a lot in common with great books and films; it has a distinct texture.
It’s a testament to how well realised the Land of the Dead is that it feels like a real place, even though it’s a tongue-in-cheek depiction of the afterlife, full of salesman trying to peddle travel packages to the newly deceased.
In this world, death is just the first stop. From there, you begin a series of pilgrimages to the Ninth Underworld – the eternal resting place. The route just so happens to be populated with crummy salespeople along the way.
The game was recently re-released on the Nintendo Switch in November 2018, bringing Grim Fandango to a new generation of players yet to experience this world.
Quote from Marta: In El Marrow, every day is a fiesta. Jam-packed with all things Mexican, including music, dancing and pinatas, it’s the perfect destination for party animals. It’s so much fun, you won’t even mind that all the locals are dead! I included the iconic towers in the background, to capture the location in a way that players will resonate with.
Did you know? Grim Fandango’s Land of the Dead was heavily inspired by film noir: it takes visual cues from movies like The Maltese Falcon, Chinatown and Glengarry Glen Ross.
Why Hyrule? (Legend of Zelda: Breath of the Wild)
Breath of the Wild was released exclusively on the Nintendo Switch in 2017 and to date has sold more than 10 million copies. To put that into perspective, only 22 million Switch consoles are actually in consumers’ hands. Ergo, nearly one in every two owners of a Nintendo Switch has a copy of this game.
The Legend of Zelda is gaming royalty, then, and Hyrule is its crown: the kingdom and setting of Link and Princess Zelda’s adventures.
A word from the illustrator: The kingdom of Hyrule is nature at its finest. I illustrated this by making a feature of the wild horses galloping across the vast grassland, below onlooking hikers. The iconic castle and volcano from the game also had to make an appearance, silhouetted against a picturesque sunset.
Did you know fact: Hyrule was once called Grooseland, named after an unsightly character called Groose from Skyward Sword. He dubbed the kingdom Grooseland when he found himself there for the first time. Fortunately, it didn’t stick.
About the campaign
The Travel Posters campaign is proudly brought to you by Currys PC World and the Astro gaming accessories range, which includes the Astro wireless headset, a versatile power-performer for those gaming sessions you can’t tear yourself away from.
About the illustrator
Marta Colmenero is an illustrator and graphic designer, with several years’ experience under her belt. Alongside her artistic flair, she is a keen gamer and loves to travel the world. This campaign perfectly married both passions, resulting in these beautifully crafted posters, that capture the essence of each location superbly.