Gabrielle Aplin releases beautiful video for new single ‘Nothing Really Matters’

Gabrielle Aplin has released the beautiful video for her new single ‘Nothing Really Matters’.

The enchanting video is an artistic representation of the varying degrees of mental state that come with self-acceptance.

WATCH HERE

Regarding the video Gabrielle says, “It was really great to work with director Joe Connor again. I wanted to make something that represented the different mind-sets and feelings involved with letting go, or opening up and taking a risk. Reflecting the anxiety, excitement, confidence, restlessness and hesitance. Joe drew inspiration from the single artwork as a starting point to create a video that felt like a series of still lifes and photographic portraiture brought to life with the dancers, dressed in padlocks and keys to symbolise unlocking and opening up.”

‘Nothing Really Matters’ features gleaming glacial production from Lostboy (Mabel, Anne-Marie, Liam Payne) and finds Gabrielle celebrating positivity and self-love.

Explaining the single Gabrielle says, “‘Nothing Really Matters’ is about the battle between the excitement of wanting to open up, and the fear of opening up. I was having one of those days where I questioned the validity and importance of everything around me, and how much time, energy and thought I gave to things that really, didn’t matter. It’s about focusing on what’s really important to you.

“I wanted to push myself vocally, challenge the way I think about structure in a song, experiment with how I say what I need to say lyrically, whilst still focusing on what it is that makes me the artist I am. This song has really pushed me and surprised me and I’m so excited to release it into the world!”

Fans will be able to get the first taste of her new music live at summer festivals this year. Gabrielle Aplin has been announced to perform at Glastonbury Festival on the Acoustic Stage as well as Boardmasters Festival and OnBlackheath. She has more live dates to be announced soon.

About RJ Frometa

Head Honcho, Editor in Chief and writer here on VENTS. I don't like walking on the beach, but I love playing the guitar and geeking out about music. I am also a movie maniac and 6 hours sleeper.

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