Social media is changing every day. Fresh ideas are constantly being generated, various trends are taking shape, and the rules are continuously changing. However, not all of these changes happen rapidly. Sometimes these changes are slightly more gradual and therefore a little more predictable.
Of course, some changes are already upon us, while others haven’t been fully implemented yet. Some trends are expected to boom in 2019 while others will require more time to take shape and have an impact. This post will take you through the future of Social Media Marketing in 2019.
Read on to learn more.
Social listening is when search engines crawl social media and the web to find where a brand was mentioned. This could include the keywords an industry uses, untagged mentions of a brand on social platforms, and even mentions on blogs.
Social listening aims to understand the reputation your brand has amongst your customers. This is done by analyzing the language they use in conjunction with your brand name.
As social listening aims to learn what customers are saying, it could become more prevalent in the coming years. However, the main focus of social listening in 2019 is lead generation and selling.
If you have been in the social marketing industry for some time, you’ll understand that video content is increasing rapidly and will soon dominate the digital marketing industry. According to experts, eighty percent of the materials online will soon be in video format, and you can now see why industry leaders like Neil Patel have been encouraging marketers to start producing videos.
Live videos have been popular on YouTube, but the trend is now taking shape on LinkedIn, Facebook and Instagram. On Facebook, you are notified when any of your followers are going live. On LinkedIn, you have the option to enable your videos to play automatically.
Videos relate well with social media lovers because their attention is quickly captured when they come across video content on social media platforms. The reason is that video content gives your brand credibility and relevance.
Needless to say that you must create engaging video content on social media for your brand to resonate well with your audience. Bear in mind that you can save a lot of time if you create video content, upload it to YouTube, then share the URL across the various social media platforms.
Facebook Messenger Chatbots
Chatbots have been around for quite some time now, but it is one of the most underrated marketing tactics. In fact, data from Wordstream shows that:
61% of people in the UK messaged a business in the three months between March and June 2018.
53% of people are more likely to interact with a business they can message directly.
More than 50% of people consider business messaging the modern way to communicate.
While it is very surprising for some, Facebook messenger chatbots have become one of the most important tools that can give marketers a huge range of benefits.
If you are using a Facebook messenger chatbot platorm like MobileMonkey, there are tons of ways to use it to
improve customer service
build brand awareness
send message blasts to fans and bring more value