So, you have a talent in music and would like to share a few great tracks with the world. However, in this competitive industry, getting to the ears of music lovers and retain their attention can be particularly daunting, and also hard to know where to start or which avenues you should utilize to spread your music. In this post, we will be discussing a few methods that have proven to be effective in spreading new music and getting new artists known.
Connect With Fans Digitally
As a musician, your fans should be a priority. Without them, your career will hardly takeoff. You should avidly work to grow your fanbase and there are various things to have in place in order to achieve this. Social media should be the first stop. Almost everyone who owns a smartphone or a computer uses platforms like Instagram, Facebook, Twitter, Snapchat, etc. You will want to have an account in all these places, where you actively engage with whoever takes an interest in your music. YouTube, Spotify and Soundcloud Soundcloud are also great platforms with many users and allow you to release your music for free. Spotify promotion can be a cheap and great way to get more fans. Remember, exposure is vital when you are starting out.
Also, create a website and have an email list. Social media platforms are always fleeting with posts and it’s easy for your posts to be missed. With an email list, you can remind your subscribers of any new music you release or any gigs that you’re going to be having.
Send Your Tracks To Radio Stations, Press and Blogs
Having your hottest track played on the radio, reviewed in music blogs and local press & magazines can go a long way in promoting your music and brand. Starting local is essential as many fans are more likely to relate to your style and culture. Contact local radio stations who are particularly interested in pushing artists and bands in the area. If you are a UK artist or band, BBC Introducing is an excellent place to get national airplay so ensure you send them your best music.
When it comes to magazines and blogs, it is highly unlikely that you will get coverage from the likes of Clash and NME right off the bat. Instead, focus on creating a name through smaller and regional magazines and blogs. Once your music gains traction, you can then contact the big guns.
Get Some Gigs
Playing live is one of the best ways to introduce your new tracks. Get in touch with a local gig promoter or venue and book for some shows and when you feel you have made a considerable impact in your local area, you can then venture into other cities.
Another great way to get your music to potential fans is by getting slots at festivals. Look for local opportunities to play at festivals as well as more established ones that accept applications from upcoming artists and bands. It is always worth trying even if you know the chances of getting a slot are meagre.
Connect With The Music Industry
Once you have done all the above in a considerable period, the next step is to knock on the industry doors with your new tracks. There are several people out there who can be able to take your music on the next level. A label is one such example. A label has all the resources you need to record albums and even market your music on a higher level.
Sync agencies and music publishers can help get your music on films, TV programmes, adverts and even games. This is yet another smart way to get your music known. Digital distributors will help release your new single or album on all digital music platforms such as Spotify, Apple Music, Google Play,Deezer and much more.
To get in touch with these people, you can start by doing research on the internet. You can also ask your fellow musicians or bands to recommend a few industry professionals that might help you.
This might all seem daunting and you might believe that you’ve hit a rock if some don’t fall through. However, everything you do to get your music to fresh ears ultimately pays off.