Jacob Banks Releases “Every Age” As Soundtrack For EXTRA® Gum Campaign

Critically-acclaimed singer-songwriterJacob Banks releases a beautifully reimagined rendition of José González’s “Every Age” as the soundtrack for the latest chapter of EXTRA® Gum “Give EXTRA®, get extra” campaign to launch the new EXTRA® Refreshers Gum. The cover, a poignant meditation on finding our place in the world, accompanies the story of “Max & Bill,” in which a small act of kindness leads to an unlikely friendship between two strangers. Watch “Max & Bill” here, and listen to “Every Age” here.

Celebrated for his storytelling through his powerful vocals, lyrics, and visuals, Jacob was honored to collaborate with EXTRA® Gum to tell the story of “Max & Bill.” Jacob reflects, “I love that they see each other. We move through life so fast, we often go unseen, and it’s beautiful that they see each other.” Justin Hollyn-Taub, Marketing Director for EXTRA® Gum, adds “Jacob’s soulful take on ‘Every Age’ is the perfect song to bring this new EXTRA® Gum story to life.”

This Friday, a never-before-heard song featuring Jacob will be released on For The Throne, the Game of Thrones’ soundtrack. Jacob is currently on tour in Europe, and will return to the U.S. this fall, performing at Ohana Festival on September 29 and joiningMaggie Rogers on tour beginning October 11 through October 18. Jacob’s live performances have received rave reviews, with The Kansas City Star proclaiming “the Nigerian-born vocalist is destined for stardom,” and The Boston Globe declaring “this deep-voiced crooner is one of the best examples of genre-averse streaming-era pop, his dipping into different styles from the future and the past anchored by commanding and passionate singing.” For full list of dates, visit http://www.mrjacobbanks.com/tour

About RJ Frometa

Head Honcho, Editor in Chief and writer here on VENTS. I don't like walking on the beach, but I love playing the guitar and geeking out about music. I am also a movie maniac and 6 hours sleeper.

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