In conjunction with Earth Day, the Sustainable Concerts Working Group (SCWG), led by multi-platinum recording artist Jack Johnson and his team, announces the launch of BYOBottle (Bring Your Own Bottle), an environmental campaign that engages artists, venues, festivals and fans to reduce plastic pollution in the music industry by promoting reusable water bottles and water refill stations at music events.
BYOBottle, modeled after Green Music Australia’s successful BYOBottle Campaign, encourages artists to travel with reusable water bottles and to take action by including language within their riders, requesting venues to provide water refill stations backstage in lieu of disposable water bottles, and more. BYOBottle also encourages music venues and festivals to commit to greening by providing water refill stations for both fans and artists. Fans are also encouraged to make their own BYOBottle commitment and show their support by bringing their own reusable water bottles to concerts and festivals whenever possible, reducing the use of single-use plastic, and sharing their BYOBottle commitment on social media.
“There is a powerful wave of momentum building to reduce plastic pollution. BYOBottle is a campaign that the entire music industry can unite around, and everyone I’ve been talking with is excited to join and be part of a solution. Expectations are changing around what makes a positive and successful music event, and sustainability is a huge part of that. I’m excited to help show what concerts can look like if artists work together with fans and venues or festivals to reduce plastic waste,” said Jack Johnson.
Artists who have signed on in support of BYOBottle include Ben Harper, Bob Weir, Bonnie Raitt, Dave Matthews Band, Dawes, Dead & Company, Empire of the Sun, Flume, Jack Johnson, Jackson Browne, Keb’ Mo’, Lukas Nelson & Promise of the Real, The Lumineers, Maroon 5, Steve Earle, Steven Van Zandt, Wilco, and more.
Lollapalooza, one of the largest music festivals in the United States, has committed to provide an increased amount of water refill stations for both fans, artists, and staff and will continue to make a wide range of reusable bottles available for purchase. C3 Presents will also promote the BYOBottle message at other festivals throughout the year including Austin City Limits Music Festival and Sea.Hear.Now. Telluride Music Festival, Ohana Festival and Australia’s Byron Bay Bluesfest, Splendour in the Grass, and Falls Festival have also signed on. Venues have also made the BYOBottle commitment to provide water refills stations to artists and fans, including 30 Live Nation owned and operated venues and Forest Hills Stadium.
“Live music brings people together and provides an amazing platform to reach fans. C3 has a long history with sustainability and we are proud to support programs like BYOBottle, which helps bring attention to the important issues like the plastic pollution crisis and provides a simple course of action to drive positive change in greening the music industry,” said Farid Mosher, Senior Guest Services Manager at C3 Presents.
In support of BYOBottle, Jack Johnson will host a press conference at Bluesfest (Byron Bay, Australia) on Saturday, April 20th, alongside musicians Lukas Nelson and Nicky Bomba, of Melbourne Ska Orchestra.
Artists, venues, festivals, non-profits, business partners and fans who visitwww.byobottle.org and join the campaign are provided tools and resources, including environmentally focused “Green” language for artists to include within their riders, reusable water bottle and water refill options and vendors, guides on how to promote reusable pint cup programs, eliminate plastic straws and reduce the overall plastic footprint of shows with access to case studies, research, articles and much more.
Humans purchase about 1,000,000 plastic bottles per minute, and it is predicted that by 2050 the oceans will contain more plastic, by weight, than fish. The music industry’s momentum to combat the plastic epidemic is growing and BYOBottle continues the pursuit by working with artists, venues, festivals and fans in efforts to turn the tide on plastic pollution.