CYN is back today with the release of her music video for new single “Terrible Ideas,” which is out now via UnSub Records. Premiering on Refinery 29, the video was directed by Quinn Wilson, in partnership with CHANEL Beauty. All eyes are on CYN in the intimate video, which features extreme closeups with a focus on natural beauty.
Director Quinn Wilson weighed in on the concept behind the video, explaining “There’s a demand for natural beauty (finally)…CYN has that no doubt, it was such a pleasure to work with her. Our initial idea started with a concept based around lyrics written in lipstick on a mirror – after sitting with the song a bit, I realized how lyrically personal the song’s storytelling is. I wanted to bring the intimacy forward…I think that comes across most in the hyper close ups of CYN and between moments of her touching the lens. She’s so present in front of the viewer, looking at us straight on for the majority of the video, I loved her directness. Collaborating with Chanel on this was iconic, I think the brand partnership fit CYN very well.”
Talking about her collaboration with Chanel, CYN reveals, “Collaborating with Chanel is a dream come true, always! I think writing with the lipstick on the mirror hints at a very confident, feminine side of my character. I’ve always aimed to embody Chanel through my own femininity, and I think that is revealed in the subtle details of this video.”
“Terrible Ideas” marks a decided shift in sound for CYN, revealing an edgier and darker side to the rising pop artist. Penned by CYN and frequent collaborator Matias Mora, “Terrible Ideas” offers listeners a first glimpse of what they can expect in 2019. CYN’s trademark light and airy vocals skitter over a bed of dark and layered production, enveloped in heavy percussive elements, almost certainly guaranteed to raise a little hell. With a rousing, hands-in-the-air chorus, and sharp, pointed lyrics like, “I feel so alive, want you faster on the 405. Not scared to die. We get off on all these terrible ideas.” This is, quite literally CYN like you’ve never heard her before.
Talking about the new song CYN explains, “Terrible Ideas is about getting involved with another person dangerously quick and loving every second of it.” She continues. “This song sounds different than anything else I’ve released because I continue to be confident enough to write things that are true to me in the moment, from the lyrics to the production.”