‘24/7’ is a – less than – 3-minute ride from Paris to Tokyo. It’s the story about having no strings attached and then suddenly, you find yourself in a catch22. Lead singer Emil Goll explains: “We’ve been portraying our very own generation on several songs. Searched for the truth, why we try to escape or at least bend reality with second life social media and endless partying combined with alcohol and drugs. On ‘24/7’ we confront the ultimate drug of them all – love! – and how easily it can effect and distort your life in so many ways.”
Scarlet Pleasure consist of childhood friends Alexander Malone (bass), Emil Goll (vocals & guitar) and Joachim Dencker (drums). Their highly addictive modern pop flirts with a passion for old school soul and American R&B – and with a significant breeze of Scandinavian cool, Scarlet Pleasure have created a sound to remember and become the biggest new pop success out of Denmark.
On their latest single, ‘What a Life’, the trio experimented with a more folk inspired sound that seems to continue with ‘24/7’: “Dolly Parton’s graceful voice is eternal, just like when the tremolo-guitar rides west on a Nancy Sinatra-song. We want our songs to represent that same energy so that the minute you press play you’ll think: Scarlet Pleasure. The three of us is the music, the DNA. Then we can add whatever flavor we’d like,” bass player Alexander Malone explains.