As the UK’s answer to D’angelo, the 22-year-old artist Ryan De La Cruz comes through with first statement to a big year ahead. The track is an ode to securing the bag, as Ryan states “put your money where your mouth is and do what it takes to hustle”.
With previous track ‘Know About Me’ rapidly surpassing 1M views and DJ Semtex describing it as ‘one of the best UK rap videos of 2017’, as well as huge collaborations with Ghetts and SWavey on ‘Player’, Ryan has been tearing up the scene for a while. Drawing influences from the likes of Michael Jackson and Chris Brown as well as his tough East London upbringing, Ryan has been setting himself apart from the new generation of UK talent by injecting soulful, RnB vibes into his fruitful plethora of inspiration.
This new track ‘Syko’ is no exception – he provides a spicy melody against a clean yet bouncy trap instrumental where what he describes as ‘creepy nursery bells’ give it an extra edge. Using his passion for playing on the juxtaposition of emotion and concept, the visuals really highlight his undeniable artistic eye that has forever been setting him apart from the rest. Watch here
He now comes through with first track of the year and with an array of upcoming shows and single drops trickling in throughout the year as well as a full project, this young artist is set for a huge 2019.