To accompany the song, the Jonas Brothers joined forces with “Sucker” director Anthony Mandler to shoot the cinematic music video. Bringing viewers right back to 1984 Miami, it channels the spirit of timeless eighties MTV in all its decadent glory. Fittingly, MTV will debut the broadcast premiere on MTV Live, mtvU and on the iconic Viacom Times Square billboards.
The arrival of “Cool” follows the extremely successful release of “Sucker,” which debuted at #1 on the Billboard Hot 100 and is approaching 2 million in global consumption. The success also encompasses North American number ones on Apple Music, Spotify, and iTunes as well as global number ones on Apple Music, YouTube, and Twitter. “Sucker” has remained the “#1 Greatest Gainer for Top 40” radio for five consecutive weeks, recently entering the Top 10 where it continues to climb. As an international phenomenon, it achieves their highest career single chart debut in the UK, landing in the Top 10, and is currently topping airplay charts around the world.
Also in the works is the Jonas Brothers new documentary. Last month they announced a partnership with Amazon Studios, Philymack, and Federal Films—a division of Republic Records—to release the upcoming documentary about the band. It’s set to premiere exclusively on Amazon Prime Video in more than 200 countries and territories.