Answer: Thank you so much! I’m really good and so happy that my single finally is out!
Can you talk to us more about your latest single “Players Ballad”?
Answer: Players Ballad is about making mistakes and a guy who makes all the wrong choices at the wrong time. You could say that he fell into a whole lot of trouble after the mistakes he made and has to have a lot of self-discipline!
Did any event in particular inspire you to write this song?
Answer: No not in particular. Maybe it’s loosely based on a friend’s story, but I love to focus on storytelling and this song doesn’t have a particular event that inspired me.
How was the filming process and experience behind the video?
Answer: The whole filming process was actually really smooth. Like we had enough time to get things done properly. It was in a place in Malmö, where everything was basically set up by the time I got there so the whole process was nice!
How was the recording and writing process?
Answer: The recording and writing process also went by very smoothly because I had my co writers with me in the studio. We had a great time and we laughed a lot thinking about the situation and the story that ‘Players Ballad’ tells.
How has Asa and Bob Marley influenced your writing?
Answer: Bob Marley has influenced my writing in a way that you always want to tell a story that people can relate to, and that you don’t forget. Like the vibes I get when I’m writing a song – I got that from Bob Marley. The feeling that he has on his recording and stuff like that really inspires my songwriting. Asa is mostly a big inspiration because of her tunes and how she tweaks and twists them. I learned a lot from her with that.
Do you tend to take a different approach when you are collaborating with someone else rather than in your own?
Answer: Yeah, I feel like everybody has different energies so if I walk into a room and there are people who have really good energy, I am going to get that too. The whole process changes a lot depending on the people I’m with. When I’m writing on my own, I am freer to try like different stuff with the mic and have a lot of fun since there are no restrictions. When I’m with other people we push each other to be more serious and dedicated and get stuff done.
Does the new single mean we can expect a new material – how’s that coming along?
Answer: Definitely. You can definitely expect that. I have so many songs that are just waiting to be released!
Any tentative release date or title in mind?
Answer: It’s between two songs at the moment, like which one is going to be the next single. But it’s coming!
Will you keep diving into other bad decisions of your life or would you go for a much positive direction?
Answer: Yeah, I’m going in a very positive direction. Because what I want to put out there is just love, and like living in the moment. ‘Players Ballad’ was something that I felt that I had to put out to show who I am, and to distinguish myself as an artist.
Any plans to hit the road?
Answer: Yeah definitely. I feel like right now we are going to hold out for when it’s going to be – but check my Instagram to get the latest updates! @bori.official
What else is happening next in Bori’s world?
Answer: I’m just going to keep going to the studio. Right now, I’m mostly in the studio making new stuff and more music.