‘Apocalypse Love Song’ is the lead single from Jamie Hamilton’s forthcoming album, ‘Love Songs For The End Of The World’. The track explores how personal responsibility in global politics and climate change can get lost under the weight of collective responsibility:
“Carbon quota / shoes in water / we will not be saved.”
“Secret keeper / landslide seeker / she will not be saved.”
“It seemed like the most fitting song to put out first from the record, as it covers a lot of the wider themes that recur throughout the album. It puts the impersonal next to the personal. Anxieties about climate change are played against smaller, more intimate moments… I’ve always been interested in the idea that it isn’t just the big moments in history that define the larger picture.”
The song is packaged with a simple chord structure and a doo-wop inspired time signature, a conscious decision, but one that make the track’s subject matter feel unexpected.
“I wanted to frame the idea in a pop song as a sort of nod to modern creative culture’s failure to meaningfully tackle the biggest challenges of our time. We all have to take our share of responsibility when it comes to climate change, because we’ll all have to deal with its consequences.”