Today Emeli Sandé unveils a powerful visual for her incredible new single ‘Sparrow’, directed by Sarah McColgan (H.E.R, Charli XCX, Miguel, Sean Paul etc) and edited by Ernie Gilbert (This Is America & Atlanta).
The video was shot in New York and it is a beautiful metaphorical journey, which explores themes of strength, movement and freedom. The downtown surrounding in conjunction with the elegant set design and the overall styling allows for Emeli and the dancers to perform freely and communicate messages of power and female solidarity.
The video premiered on ELLE website earlier today and you can watch it here.
Emeli says, “It was a pleasure to work with Sarah McColgan and her team. I loved her idea as soon as I saw it and I feel so proud of what we were all able to create together. Each woman in this video has their own unique strength and there was a real sense of sisterhood felt throughout the shoot. It’s always exciting filming in New York, it brings a very special electric energy which kept us powered up all day! Even in the snow!“
In this time of low self-esteem and shaken identity, Sparrow gives courage and hope. It’s a deeply rousing call to action, an anthem of strength with a drumbeat and a gospel choir that complements the urgency and greatness of Sandé’s message. Listen here.
It was in writing Sparrow that Sandé was able to sit by herself; no producers, no collaborators, and bring to life a striking first line that had been in her mind for years, ‘I got wind beneath my wings, I think this time I’m gonna make it to morning’ begins Sparrow, a slow-building, sparse piano melody that grows into a melodious, powerful anthem with a soaring vocal. The process, and the freedom that came with it Sandé says, was spiritual. She felt it spark within her.
With over 340 million video views, 19 million singles sold including 3 number one UK singles and over 6 million albums, Emeli has dominated the music industry and captured the heart of the Nation. Her debut album ‘Our Version of Events’ released in 2012 was the biggest selling album of that year and the second biggest of 2013. The record broke the chart record for the most consecutive weeks inside the Top 10, breaking the 50-year record previously held by The Beatles. The Aberdonian has won numerous accolades including 4 x Brit Awards (Critics Choice, Best Album and Female Solo twice, most recently in 2017 for her second album, ‘Long Live the Angels) and in 2018 was awarded an MBE for services to Music.
Having initially made her mark as a songwriter in the UK urban scene via acts such as Wiley, Wretch 32 and Chipmunk, the multi-instrumentalist’s solo success saw her became a highly sought-after writer for an array of international acts. Sandé wrote and co-wrote tracks for everyone from Alicia Keys, Rihanna (alongside her friend, the producer Naughty Boy) and Katy Perry. She’s also performed at both the opening and closing ceremonies of the London Olympics and at the White House for Barack Obama. Emeli recently gave an incredible performance of Sparrow for Red Nose Day 2019 watch here.