Today, Red Bull announces the release of Asia Rising – The Next Generation of Hip Hop, a new documentary that offers a unique perspective into the world of Asian hip hop from the viewpoints of six diverse artists at the forefront of this movement. Produced in partnership with 88rising, the media platform and label hybrid best known for bringing artists and hard-hitting rappers

out of Asia and into the mainstream, the documentary will exclusively premiere on the Red Bull YouTube Channel and Red Bull TV at 7:00am EST on Friday, March 29th.

“Our mission at 88rising is to change the game for how Asian culture is perceived in the West, which we do by giving these incredible artists the platform to express themselves through their music,” says the founder of 88rising, Sean Miyashiro. “Teaming up with Red Bull to make Asia Risingwas an easy choice for us. They gave us an opportunity to tell this story in a really intimate way and share it with a wider audience. It’s all about pushing culture forward, and with Red Bull and the documentary we’re able to give the movement an even bigger impact.”

Asia Rising thoughtfully explores the symmetry between Eastern and Western cultures. The eight artists featured in the film include Rich Brian (Indonesia), Higher Brothers (China), Keith Ape (South Korea), Awich (Okinawa), Suboi (Vietnam), and Jin Dogg (Japan). As each protagonist shares their own poignant story of their rise to fame, they collectively offer the viewer a deeper, more meaningful, holistic understanding of the current Asian hip hop movement and how much of a pivotal role 88rising has played in surging the music forward.

Although they might hail from different countries (Japan, China, Indonesia), all of the artists featured throughout the film have had to hustle and persevere to make it out of their hometowns and into the mainstream music industry.

The documentary demonstrates the power of the internet as a platform that can bridge cultural gaps and break down stereotypes while connecting, inspiring, and influencing not only the artists featured in the film but the fans of their music as well. Asia Rising provides us all with a powerful reminder that music is a universal language.

“Who really cared what Asian people felt, what we experienced, or what we had to say? No one really… until 88 showed up,” says Awich of the cultural movement. “Can people relate to our stories and how we came to hip-hop to express ourselves? If so, that’s a real game changer – for us and for the world.”

Guest appearances from other industry influencers include Sean Miyashiro, hip hop legend and Wu-Tang Clan member Ghostface Killah, as well as Joji, 88rising artist and the first Asian artist to top the Billboard R&B/Hip-Hop chart, who each lend their perspectives to this exploration of the rise and acceptance of Asian hip hop.

Tune in to Asia Rising – The Next Generation of Hip Hop at 7:00 am EST on Friday, March 29th, exclusively through the Red Bull YouTube and Red Bull TV.

About RJ Frometa

Head Honcho, Editor in Chief and writer here on VENTS. I don't like walking on the beach, but I love playing the guitar and geeking out about music. I am also a movie maniac and 6 hours sleeper.

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