Sam Fender shares his first new music of 2019, with the new single “Hypersonic Missile” in advance of his first North American shows in LA, Austin’s SXSW, NYC (sold out!) and Toronto as well as his US network television debut onJimmy Kimmel Live! March 7. With the BRITs Critics’ Choice award in hand, and the finishing touches being made to a debut album recorded up in his own warehouse studio alongside the River Tyne, Sam Fender ups the stakes once more with the sky-scraping “Hypersonic Missile.”
It’s a song that steers close to Sam’s oeuvre for impassioned observations about the state of the world around us, commenting on apathy in the face of self-destruction. While we all see the frightening daily political mismanagement being played out across the globe, most of us remain helpless and confused to our own plight, watching quietly for what comes next. It’s a message assuredly delivered with Sam’s colossal rasp, and typically wrapped in melody. A big voice, and a huge next step for this 24-year-old from North Shields.
Following the whirlwind successes for his recent singles “Dead Boys” and “Play God”, “Hypersonic Missile” is arguably Sam Fender’s most important track yet. A big statement song, by a bold new voice.
Sam Fender explains: “This song started out when I saw the term ‘Hypersonic Missiles’ in a newspaper. It’s a newly developed Russian missile that travels at something like nine times the speed of sound, which is essentially unstoppable. America currently has no defence against such a weapon, they would be helpless in the wake of an attack, as you have roughly six minutes from the time it is launched to the time it strikes.
“In many ways, Hypersonic Missiles is an unorthodox love song. It’s main focus is on the world around the narrator, who is a complete tin foil hatter. They are convinced the world is on its last legs; they know that it is rife with injustice but feel completely helpless and lacking the necessary intelligence to change it while remaining hopelessly addicted to the fruits of consumerism.
“Amongst all the chaos is love and celebration, there is this glimmer of hope that runs through the song, a little notion that no matter what happens, these two people are gonna have a fucking good time regardless of the tyrants that run their world, and regardless of the imminent doom from these ‘Hypersonic Missiles’.
Earlier this year Fender announced his new US label home Interscope and released “Play God” alongside the song’s stunning music video directed by Vincent Haycock, who also directed the video for Fender’s breakout hit “Dead Boys”. Fender’s debut album is available for pre-order now, with release date to be announced in the coming months.