Very well thank you! I’m glad to be sharing my brand new single after 2 years since my last release, if feels amazing to be able to keep producing music and finally putting it out there for people to enjoy
Can you talk to us more about your latest single “Girl Gang”?
Girl Gang is on the surface about having fun and being out in the club hearing this sound and being able to stand with your girls and dance to it. Really, though, underlying for me its about women of all kinds being able to come together, stick up for each other and feel empowered through this song
Did any event in particular inspire you to write this song?
I was actually listening to “Gang Gang” by Migos and was thinking we need a girl power track like groups people together in the same way this song was making me feel, often theres songs about guys having each others backs, and I feel like us girls should stick together always
Any plans to release a video for the single?
Definitely, I’ve got a few ideas that are in the pipeline! I think the visual aspects are so important in forming an image that helps to build the song in your mind. For me the underlying meaning in the song means I want to do something visually quite powerful, most probably in Pakistan as this is where I shot the cover for the single (but the rest is a secret!)
How was the recording and writing process?
I always love writing and recording, ive been in and out of studios now since I was 14 and it is always interesting working with different people and seeing what creative minds can pull together
What role does West London play in your music?
I guess it gives me a bit more of that gritty sound, growing up in London we are exposed to pretty much every genre even if we don’t really try, but its also super interesting as we can see new genres being formed and I think its always made me feel like there are no barriers in creating my own sound
How your upbringing has influence your music?
Being half English half Pakistani I’ve always wanted to create a unique combination of both the London grit mixed with the eastern energy and ambiance, I’ve actually been working on this for years and I am always finding new ways to combine the two different vibes into one which keeps it super fun for me and makes me feel proud to represent my ethnical background in a way that has yet to be experienced
Do you tend to take a different approach when you are collaborating with someone else rather than in your own?
For me its all the same… whether your in the room on your own or with a team of 5 people its all about energy and being true to yourself. Normally I come into the studio with a concept or something I want to talk about or occasionally something I’ve seen in the news or social media that is bugging me
Does the new single mean we can expect a new material – how’s that coming along?
OMG yes! I have been working behind the scenes for around 12 years now (whilst at school and university) and I am so excited to finally start sharing with people my work
Any tentative release date or title in mind?
Sometime in April!
Any plans to hit the road?
I would love to – right now I have a lot going on in my personal life too with me getting married in March this year but after that I am sure I’ll be able to make some plans!
What else is happening next in SHAIMA’s world?
I have a couple singles landing this year plus hopefully an EP towards the second half of the year… I just can’t wait to start sharing what I’ve been working on, I know I can give everyone something they have never seen or heard before!