After a big year of extensive touring and the release of their acclaimed singles ‘Berlin’ and ‘Something Like Heaven,’ Brighton-based melancholy pop group Birthday Card are starting their 2019 as they mean to go on with a brand-new release. ‘Shy Away’ marks the start of their next chapter in a staggering effect.
Having received heavy support and recognition from The 1975’s manager Jamie Oborne for ‘Shy Away’, the band have been turning heads on a regular basis since forming in 2017. Their infectiously smooth and intricately crafted sound delves deep into the world of indie, pop, 80s and everything in between. Birthday Card have the unique ability of starting a party whilst putting you into a melancholy dream within an instant, and there’s no exception with their new single, ‘Shy Away.’
With the occasional hint of autotune, Josh Saw’s hypnotising vocal delivery lies over a carefully constructed musical foundation; featuring Tom Ritchie’s warm bass work, George Harrison’s melodic retro keyboard, Leslie Adriaans’ groove-setting backbeat and stabs of distortion from Conor Richards’ guitar, ‘Shy Away’ eases itself between indie-infused rock goodness to polished pop perfection. On creating the record, they added:
“Recorded, mixed and mastered by Marcus Yates at Milk Man Studios in Banbury, ‘Shy Away’ is a song about overcoming self-doubt and insecurities. Musically, we wanted to pin down a modern-day pop song that channels the anxiety and tension of its lyrics.”
Being invited to support the likes of Brit-pop legends Sleeper is now something of the norm for the 5-piece, who’s live show demonstrates their undeniable commitment to the cause time and time again. With a new single ready to go, their debut EP in the pipeline and tour dates popping up in just about every corner of the UK, Birthday Card are a hefty reminder that the recent surge in pop-guitar bands is the real deal.