Rising Icelandic pop artist Hildur releases new single ‘1993’ on February 27th through AntiFragile Music. ‘1993’ is a nostalgia laden, uplifting anthem about learning to trust in oneself. It’s taken from her forthcoming ‘Intuition EP’, which will be released in early summer.
Having already won Pop Song of the Year (‘I’ll Walk With You’) at the Icelandic Music Awards in 2017 and nominated as Newcomer of the Year in the same year she’s truly one to watch.
Speaking about the track she explains, “1993 is an autobiographical anthem of my childhood. It was when I was 5 that I realized my dream was to create, tell stories and stand on stage. As per the hook – “When I grow up I wanna be me”, it came to me as it was only recently I realized I had really became the person the 5 year old me wanted to be and was doing all the things I had dreamt of, without really giving myself the credit. This song is my journey and all the loopholes and fallbacks it took, all the disbelief but passion I experienced, all the insecurity and the creativity- which is me.So if my 5 year old self could hear one song from the future, I would want it to be this one. And I hope someone else on their journey to become themselves can relate.”
Hildur is a multi-faceted rising female pop star from the tiny (yet magnanimous) island country of Iceland. Her most recent single ‘Picture Perfect’ debuted on 6 Spotify New Music Friday playlists: global, USA, Sweden, Norway, Iceland and Denmark and has amassed over 1 million streams. As Iceland’s rising pop star, Hildur is more than just a singer. She is also a songwriter (top liner), lyricist and professionally trained classical cellist.
However, don’t expect sweet-as-sugar pop from her. This Scandinavian musician also uses her craft as a platform to spread a message – one of gender equality and positive role models – that she also embodies in life. Hildur’s self-awareness as a woman in the music industry and her need to lead by example for gender equality is noticeable in her music, image and team she chooses to work with. And with this she launches her #TrustYourself campaign. Hildur is a natural storyteller, she embodies it in everything she does. Her life experiences have taught her to trust herself and her intuition and these stories serve as tools to help guide her. Through her experiencenes she’s learned to turst herself, she’s now calling on fans to share their stories of how they’ve learned to #TrustYourself.