Philadelphia-based producer ash.ØK is well known for merging genres and influences in his music. From gritty boom-bap and trap to electronica and folk, the artist/producer weaves lush and intricate soundscapes, creating the perfect stage for a commanding performance from his many collaborators.
Wholly independent without a label or corporate machine, ash.ØK has forged his way in the industry, working with a number of well-known artists and seasoned vets in the business. His last album, The Unraveled, was engineered by Grammy-winning Jeff Chestek, who has worked with artists like Kanye West and Justin Timberlake, and Kelly Clarkson. He has been featured on outlets such as Popdust, Huffington Post, and Atwood Magazine.
The latest release from ash.ØK’s project is “Breathe Me In”, a deep and spiraling electronica track featuring Anna Yvette, a wildly-popular vocalist who recently worked with acts such as Machine Gun Kelly and Pegboard Nerds. NY-based singer-songwriter Rianjali (who recently performed with Shawn Mendes) also performs vocals. The music video for this track was directed by up-and-coming director, Rahi Patel, who lends his unique visual style to create a modern remake on traditional Indian folklore.
In this story, a demon (played by actor Manav Gulati), with a lust for power has been granted his wish of controlling life or death. He’s been given the ability to turn anyone into dust just by touching them on the head. Soon after he gains this power, he falls madly in love with a princess (played by Exodus Artistry’s Preethi Kamath) and demands her affection. Fully knowing her impending doom, she quickly comes up with a plan – if the demon can follow her dance and keep up flawlessly, she’ll willingly be his. The demon follows her, step for step, studying her every move and keeping up without relenting, following her as she tries to throw him off. He finally catches up and faces off with her – and in one single, final step, she touches her forehead. The demon, caught up in the moment, repeats this fatal move and destroys himself, crumbling to ashes.
The video was shot in and around Philly using grafitti-torn abandoned warehouses and desolate woods as a backdrop. In addition to the story, the music video also pulls in folklore from both North and South Indian culture, featuring elaborate ritual-influenced paintwork on the demon and heavily using classic Indian dance as the main vehicle for the story.