How would you describe the most articulate and energetic emerging rapper of his generation? All things considered “Intense yet cool” fits the bill nicely! Rap artist HOTYCE was born in Lagos but spent his formative years in Abuja before moving back to Lagos in 2016 after bagging a degree in Economics from the University of Abuja. This was around the same time he began rapping officially.
Although he started writing his own raps and making music just four years ago (2015), his ties with rap music goes way back. HOTYCE is the youngest in a family of seven and from the age of six his older brothers exposed him to all kinds of rap music. He began listening to hip-hop greats like Dr. Dre and Snoop Dogg and developing from there. It was these influences that’s helped him develop as a rapper and artist.
More recently, HOTYCE also put himself through an exercise of weekly freestyles on social media which calls, the “Friday Night Massacre”. He says: “Every Friday from 2017 to 2018, I was dropping a new freestyle video on Instagram”. This not only helped him sharpen his skills, it also helped build a buzz and demand for his music – culminating in the release of his debut album in 2018 called “RedHOTYCEcold Vol1”.
Now, HOTYCE, doesn’t show any sign of relenting by releasing a track which is a clear fan favourite: “REDLIGHT” – a six minute-plus,100% Heavy HIP HOP project featuring JESSE JAGZ, produced by EMMENO and mixed and mastered by Focus Ramon. The video was shot through the lens of the most Popular Hip-Hop Culture savvy Director, Director “MEX”.