Can you talk to us more about your latest single “Fool”?
Yeah, this song has definitely been a labor of love. It was written as a rough demo way back in 2008 and we have had many different renditions so it’s really evolved naturally.
The song is in essence about the folly of still being in love after a breakup, from the initial longing to what turns into resentment and anger.
Did any event in particular inspire you to write this song?
Haha, well… yeah, I got broken up with right as we got signed and were about to leave for the UK and this song kindof just emerged out of the aftermath.
Any plans to release a video for the single?
Not at the moment- there will be one for our next single, Mile High Lady.
How was the recording and writing process?
Most of the songs started as late night acoustic and voice demos. After some time I envisioned the arrangements and sound I wanted and brought those demos to the band. It was a natural progression.
Recording, on the other hand was a whirlwind. We started in a little cabin near mount hood to lay down the demos with our buddy, Ross Charland. We recorded demos for all 9 songs on the album in one, really long night.
The bulk of the album was recorded over 3 days at the dandy warhols studio, “The Odditorium” in NW portland. So it was a really intense timeline and we knocked it out and had a ton of fun playing around- probably out of lack of sleep and delirium.
What was it like to work with Sonny Diperri and how did that relationship develop?
I heard a few records Sonny mixed and was impressed. Namely miracle mile by strfkr. We sent him some songs from our 4th LP “feelings of life” and got them back and decided to mix all the singles with him. He really just got what we were trying to sound like sonically. He’s a good fit for our grunge pop sound.
How much did he get to influence the song?
When we first sent it over he felt the same way we did and suggested to beef up the song in a “Jet” way. So we changed the drum beat and put some more 70’s rock into it. Glad we did.
What role does Portland play in your music?
Its a creative sanctuary for me as a songwriter. I write a lot of songs about experiences ive had in portland and growing up here.
Does the new single mean we can expect a new material – how’s that coming along?
Yes! our 5th album “love you to death” is out april 12th. 9 new songs of pop, 90’s garage, indie rock, psychedelia, and britpop. We strived to make an album where every song said something and worked together as an entire piece. very excited for the world to hear these songs. There is one for everyone.
Any tentative release date or title in mind?
“Love You To Death” out april 12th, 2019.
We’re giving away digital copies for free a week early to people who buy tickets to the album release party on April 5th through the Doug Fir’s Website.
Any plans to hit the road?
Oooooh Yeah we have a lot of dates coming up:
2.23 @ The Bartlett in Spokane, WA (All-Ages)
3.8 @ The Real Art Tacoma in Tacoma, WA (All-Ages)
3.9 @ The Vera Project in Seattle, WA (All-Ages)
3.20 @ The Viper Room in Los Angeles, CA (21+)
3.22 @ DNA Lounge in San Francisco, CA (21+)
4.5 @ The Doug Fir Lounge in Portland, OR (21+)
What else is happening next in The Hugs’ world?
Hopefully going to get some hometown all-ages shows and get out on the road more. Definitely trying to get into Pickathon (heeeeey guys hmu ????) and other festivals in the next couple of years.