Swedish dream-pop trio ViVii release video for new single ‘Love Love Love’

Swedish dream-pop trio ViVii today release the video for their latest single ‘Love Love Love’, featuring a montage of clips including some iconic Fred Astaire and Ginger Rogers footage. Watch the nostalgic visual here – https://youtu.be/6bpfC_8fXgI

Speaking about the inspiration behind the video, Emil explains, “My fathers favourite story echoed in my head while we were doing this video, he loves to tell it in a very dramatic way. That late humid summer night of 69, when he met the young and beautiful Agnetha Fältskog (from ABBA) at a dance parlour and got the last dance of the evening with her.This is how we imagined that night to be like.”

‘Love Love Love,’ released on February 8th through Swedish label Dumont Dumont (Ry X, Charlie Cunningham, Josin), follows on from ViVii’s second Hype Machine #1 with single ‘And Tragic’ and a series of stunning recent performances atEurosonic and a London’s Hoxton Bar & Kitchen. Stunning soundscapes abound, its richness wraps you up in a dreamy haze. Listen here – https://soundcloud.com/viviiofficial/love-love-love-1/. ‘Love Love Love’ will feature on ViVii’s eponymous debut album, which is set for release on March 15th.

Speaking about the single ViVii explain, “Anders recorded a melody on his phone right after his daughter was born, the beginning of “Love, Love, Love”.
And when we met up a couple of weeks later we finished it.”

Having made their New York live debut at the Sweden Makes Music showcase in December, ViVii are confirmed for this year’sSXSW festival in Austin, as well as by:Larm and a host of European dates. Full run down of live dates below.

Tour dates:

28 Feb – Oslo, By:larm (Ingensteds, 21:00)

1 Mar – Oslo, By:larm (Kulturkirken, 01:00)

8-17 Mar – Austin, Texas SXSW (date/locations tbc)

3 April – Amsterdam, Paradiso

11 April – Stockholm, Pygméteatern

12 April – Gothenburg, Oceanen

18 April – Lund, Mejeriet

The trio is made up of Emil and Caroline Jonsson and their enigmatic work partner Anders Eckeborn. Speaking about their relationship Emil explains, “We work with another guy, but he doesn’t like the limelight at all…” “Anders is amazing, he loves all noises,” continues Caroline. “It took ages, we were so slow before, but once we met Anders it became easy – we are all slow workers individually but together it’s beautiful. It’s always so natural.”

Caroline and Emil, who were born and raised in the coastal city of Gothenburg, met at summer camp as children and formed a strong, life-long bond that pulses powerfully decades later. Friendship swiftly blossomed into romance and by their late teens they were a couple; by their early twenties they were married. The childhood sweethearts then embarked on a dream honeymoon to New York City, staying so long they had to traverse the Atlantic multiple times to renew visas. Eventually, funds dwindled and they had to find work, with Emil reviving his teenage modeling career to supplement their vacation of a lifetime – but that’s far from the end of the hurricane tale.

A chance encounter at an Eric Roberson gig – part of their trip’s purpose was to absorb as much music as they could – led to a wild journey with soul sensation Tye Tribbett. An instant connection erupted between the trio (“he had a crazy energy,” says Emil), and they spent a few heady months touring the East Coast as part of his gospel choir and immersing themselves in a completely different lifestyle than they were used to, fulfilling one of Caroline’s lifetime goals in the process. But still, they weren’t done.

Emil and Caroline lived a full, enviable life before deciding to relocate to Stockholm and focus on themselves. Life, of course, had different plans, and soon they were blessed with children; and this is where ViVii begins life in earnest. Perhaps surprisingly, young children didn’t derail musical ambitions – quite the opposite. “When the kids came we got to actually write and record,” explains Emil. “When they arrived the structure came into our lives. We knew we had to do it then.”

So the duo got down to business on their own sounds, fusing tones and melodies and taking inspiration from the music of their youth: the old tunes crackling on grandparents’ vinyl records, hymns from church, indie-pop jewels, classical opuses (“Bach, of course,”) and gospel choirs. Still, something was missing…With Anders thrown into the mix, ViVii galloped into life: “he slowly but surely grew into our producer and a third member of ViVii.

It’s taken ViVii decades to reach this point – a fairytale ending with glorious music to show for it. Everything has led them to a dizzy high; but this is no true end to anything – this is just the beginning.

‘Love Love Love’ is out now on Dumont Dumont.

ViVii’s eponymous debut album will be released in March 15th, 2019.

About RJ Frometa

Head Honcho, Editor in Chief and writer here on VENTS. I don't like walking on the beach, but I love playing the guitar and geeking out about music. I am also a movie maniac and 6 hours sleeper.

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