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Juliana Hale Releases New Music Video For “Cupid”

Through the centuries, the figure of Cupid has fascinated writers. Other mythological characters have faded, but the son of Venus with the magic arrows of desire remains vivid. Cupid represents the sudden, unexpected arrival of love – and not a slow-smoldering love, either, but a violent, explosive passion. He announces his presence with authority (and with a bolt through the heart); he brings excitement, but he is not always a welcome visitor. Nashville pop singer Juliana Hale is the latest artist to feel the sting of the arrow, and judging by “Cupid,” her new single, that shaft bit deep.

“Cupid” is the first new track from Hale since the summer ’18 release of Small Talk, a four-track EP that established the native Californian as a versatile, ambitious, and uncommonly forthright pop singer. Here was music that sounded modern – forcefully so – but was positively old-fashioned in its commitment to honesty and clarity. Even “Overrated,” a pulsing, propulsive club track, radiates sincerity and personal pain. “Cupid” strips away the synthesizers and drum machines, and presents Juliana Hale’s music in its rawest and most naked form: just piano, cello, and vocals. On this track, there’s nothing in between the listener and Juliana Hale’s emotions: it’s brave, searing and intoxicating in equal measure. So immersive is this track, and so convincing is her performance, that you shouldn’t be surprised if you feel the pinch of Cupid’s arrow yourself.

What accounts for those notes of pain in Hale’s otherwise sweet voice? Unrequited love, certainly: the love that Cupid surprises his quarry with. But Hale also has a personal story to share – her budding career was nearly derailed by a health crisis. The pop singer spent much of 2016 and 2017 recovering from major surgery. She’s back on her feet now, and completely committed to bringing her sound to her rapidly growing audience.

For the “Cupid” video, Juliana Hale has enlisted the help of a past collaborator: Jake Parker, the filmmaker who shot the colorful clip for “Overrated,” though their newest project couldn’t be more different than the last one. “Overrated” was a burst of color, shot outdoors, under the sun; “Cupid” is footage captured inside the studio in high contrast black and white. Everything here looks elegant and mesmerizing, including the gorgeous piano, the shadows that fall across the live room, and Juliana Hale’s lovely face, veiled ever so slightly by the mesh of her vintage microphone.

About RJ Frometa

Head Honcho, Editor in Chief and writer here on VENTS. I don't like walking on the beach, but I love playing the guitar and geeking out about music. I am also a movie maniac and 6 hours sleeper.

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