Today, Atlantic recording artist and GRAMMY award winning singer/songwriter/producer Sam Martinhas unveiled the second song off his forthcoming debut album, Alpha Omega – “Sugar Is Sweet” is available today at all DSPs and streaming services HERE. An official companion visual, which premiered earlier on Baeble, is now streaming at Martin’s official YouTube page HERE.
“The video for ‘Sugar Is Sweet’ picks up where the visual for ‘Sabotage’ left off,” Sam tells Baeble. “We see a flashback of the protagonist as a child experiencing his first feelings of love and then we fast forward to him meeting a beautiful girl that is no good for him. The temptation is too much for the young man but as the video progresses we slowly see the relationship deteriorate, ending in a break up and teasing the rest of the story.”
Sonically upbeat yet emotional under the surface, “Sugar Is Sweet” follows “Sabotage,” which officially heralded Martin’s long-awaited and deeply personal debut full-length, Alpha Omega, set to arrive on Friday, March 1st. Upon release, Billboard premiered the accompanying visual – watch HERE. Both videos for “Sabotage” and “Sugar Is Sweet” are taken straight from the remarkable short film that will accompany the LP, acting as episodes in the story Martin tells in Alpha Omega. Directed and edited by Martin himself, the film will feature clips of every song on the album.
Alpha Omega will see Martin bringing his warmly honest songwriting to an 18-track album exploring the journey from birth to death, with all the monumental moments in between. Highlighted by stunning songcraft and impassioned vocal performances, the album is marked by a lavishly detailed sound that merges a wide array of disparate elements including soaring melodies, hazy atmospherics, hip-hop, funk, rock & EDM rhythms, delicate guitar work and more into a remarkable one-of-a-kind whole. Co-produced by Martin at his home in Silver Lake alongside top producers, the debut album, is both experimental and extremely personal. In addition to its symphony-like instrumental themes, the album is also embedded with audio from moments in Martin’s own life, giving way to a unique song cycle that is cinematic in scope but at the same time, profoundly intimate.