With the season of passion upon us, GRAMMY Award-winning global superstar, Ciara, today dropped her latest single “Greatest Love.” The new track is rooted in classic R&B vibes and is accompanied by a sultry video, directed by Sasha Samsonovo (P!NK, Gallant, Teyana Taylor). As an ode to your one true love, Ciara characterizes the gut feelings of greatest love while singing, “Now it’s me and you against the entire world…the entire world.”
“Greatest Love is an ode to that 1 person in your life you can’t live without,” says Ciara. “The person you’d do anything for, and you know they’ll do anything for you. Your ride or die.”
“Greatest Love” is the latest single for Ciara and comes off the heels of her viral explosion in 2018 with “Level Up” which has transformed into a defining moment for the culture with the subsequent movement it has incited. Clocking over 150 million views on YouTube, the song spent several weeks at #1 on the iTunes Top R&B/Soul Songs Chart and top 10 on iTunes overall and attracted Missy Elliott and Fatman Scoop for a high-profile remix. Ciara and Missy Elliott even took the stage at the 2018 AMAs for a powerhouse performance of “Level Up”- and Ciara brought the iconic dance number to the Ellen DeGeneres Show. Recently, “Level Up” took home the Soul Train Award for Best Dance Performance.
Get ready for more surprises from Ciara very soon as she keeps moving listeners everywhere in more ways than one!