Following the release of his critically acclaimed full-length debut album, Language [Virgin EMI], MNEK bring us the biting new video for his single ‘Girlfriend’, directed by MNEK in collaboration with, up-coming new director, Jordan Rossi.
MNEK is switching up the well-worn cliché of the “cheating boyfriend” music video narrative for the 21st century, contrasting one interpretation of what a conventional relationship should or could be and what it actually is, watch here!
The visual is a collage of both narrative and performance setups reminiscent of old school 1990s music videos that inspired both MNEK and Jordan. “Building the aesthetic was one of my favourite parts of the process.” Jordan explains. “Uzo had a really clear idea of what he wanted going in, so it was great to build on that and develop it further. I grew up on those old school 90s videos that everyone remembers from George Michael and Usher to Kelis and Destiny’s Child. It was really fun going back and forth with all these references and seeing how we could use them to elevate our video to the next level.”
Known for his inimitable voice, undeniable charisma, and magnetic presence, MNEK dropped his debut album, Language, in 2018 to widespread critical acclaim.
The album boasts fan favorite singles such as “Colour” [feat. Hailee Steinfeld], “Tongue”, and “Correct”. Thus far, these tracks have tallied over 100 million cumulative streams within a few months’ time.