Alt-pop newcomer Megan Davies has released a Black Mirror-inspired video for her new single ‘Gimme’, which visually explores the toxicities within social media outlets.
Having first gained success via YouTube herself, Megan came up with the concept of the video born out of the things you see happening online every day. Playing out scenes of make-up tutorials, gaming fails to epic guitar solos, Megan is enticed into entering this freakish world where users are caught up in the obsessions of being liked, followed and becoming a YouTube star.
The video premiered with Celebmix where Megan explained, “The concept of the video began as “YouTuber Purgatory”, where creators get trapped by the online persona they create. It’s something that I’ve feared for myself as a YouTuber. It’s easy to get boxed in as a musician – whether your platform is a show like American Idol or doing covers on YouTube. Before you know it, everything you create is dictated by the image that’s been curated online. It can be a struggle to maintain authenticity.”
Megan’s creative acoustic covers and mashups rapidly gained traction online as her YouTube views and subscribers grew in their millions. Tracks like her three-song mashup ‘See You Again/ Love Me Like You Do/ Sugar’ has had over 60 million video plays and reached #1 on both the US and Global Spotify Viral 50 charts.
She’s now amassed over 190 million views and 1.3 million subscribers on her YouTube channel alone and she maintains over 6 million Spotify streams each month.
Breaking out from covers, Megan first introduced fans to her gorgeous alt-pop style with her 2017 debut EP Bad Poetry which was released independently and has clocked up over 3 million Spotify streams with the title track getting a lot of love from Sirius XM.
Hotly tipped as one to watch by the likes of Billboard, she has gone on to release the tracks ‘Doesn’t Matter’, which won 1st Place in the USA Songwriting Competition – Pop Category, ‘Moonlight’ which has racked-up close to 1 million streams and the new single ‘Gimme’, which debuted on nine Spotify playlists across the globe upon its release in November.
Megan is a genuine and relatable artist with strong songwriting skills and is now building her presence as a live artist having recently toured across the US supporting YouTube heavyweights Boyce Avenue and shared stages with the likes of Jennifer Hudson, Madilyn Bailey and Noah Guthrie and Striking Matches.
Later this month she will be back in the UK on her headline tour where she will play Manchester, Glasgow, Birmingham, Cardiff and London before heading off across Europe.
MEGAN DAVIES UK/EUROPEAN TOUR
Sun 24th – Deaf Institute, Manchester
Mon 25th – King Tuts, Glasgow
Wed 27th – Institute 3, Birmingham
Thu 28th – Club Ifor Bach, Cardiff
Fri 1st – Bush Hall, London
Sun 3rd – KuKunn, Hamburg
Mon 4th – Melkweg, Amsterdam
Tue 5th – Blue Shell, Cologne
Wed 6th – Musik & Frieden, Berlin
Thu 7th – Poglos, Warsaw
Sat 9th – B72, Vienna
Sun 10th – Strom, Munich