Visceral and instinctive, the track is a quick-fire anthem for emphatic recovery and personal revolutions, exploring the themes of toxic relationships.
Like so much great art, X Ambassadors’ finest work is rooted in the process of pain, relief, relapse and recovery. ‘BOOM’ is a song that is the essence of the band and their work to date. Beneath their arena-sized sound and high-gloss exterior is a complex network of relationships, neuroses and the prospect – under the weight of a grueling tour schedule, co-dependence and creative turmoil – of personal and collective collapse.
The artwork for ‘BOOM’ is written in Braille and designed in a yellow-on-black colourway. For Casey, the band’s keyboardist and vocalist Sam’s brother, who was born blind, it is the first physical manifestation of his work that he has been able to experience visually. He has just 10% of his vision. Casey’s reaction to it was, “Oh shit! That says BOOM!”