Today, Royal Trux are sharing the video for the titular track to their forthcoming album, White Stuff, out March 1st on Fat Possum Records. The single follows on the heels of the recently released “Every Day Swan” and “Get Used To This” (featuring Kool Keith). Pitchforkpremiered the “low-res, VHS-style visual for the title track of their first album in 19 years.” The clip was directed by Brain Drain Industries, with effects by KHLOARIS.
Royal Trux find innovation in their ‘Bitches Brew’ aesthetic which now defines the standard mash-up approach so commonly ascertained and claimed by the majority of musicians that whether cognizant or not have followed in Trux’s very large footsteps: “everything in the pot whether you like it or not,” deriving from world music, punk rock, jazz, metal, electronic, southern, teeny-bop and all the rest. In the tradition of the blues, through appropriation and re-evaluation, Royal Trux changed the way we think of music. Their return is nothing short of glorious.
“It’s funny how the outside world perceives or feels compelled to parse complicated relationships and dynamics…Usually it’s an all or nothing game”, muses the band’s Jennifer Herrema. “This next chapter is just another perfectly aligned bit of kismet. No concerted effort to force anything forward or to create something with an eye on the past. Only an awareness that the present had come calling with a gift to assist the future future of Royal Trux. The true believers that were once strangers found their way into our universe because everybody was ready for it and it simply, as if on cosmic cue, came to be.”