Swedish band Hips burst into the New Year with their hyper-groovy new offering ‘Upsidown’, – the latest taste of the upcoming ‘Swoon’ EP. Now, the enigmatic group deliver another dose of unashamedly upbeat, soulful pop. Listen here
Coming through as an infectiously catchy bop that points towards an 80s tinged, Prince-esque vibe full of bright synths and a happy-go-lucky vocal, ‘Upsidown’ is yet another feel-good jam from an artist that has built a solid reputation for creating effortlessly funky pop heaters. ‘Upsidown’ is only the fourth release from Hips and yet they have already amassed millions of streams and over 120k monthly listeners on Spotify.
Speaking on the track the group say “Upsidown” is our tribute to all the funky love songs of the disco era. It’s a song about those situations where you’re going about your day and suddenly lay eyes on somebody extra cute on the subway, in the club or the library and they look back at you with the same admiration. ”Upsidown” is about that moment when you fall deeply in love, when everything around you starts spinning and the world turns upside down, even if just for a minute before you come back to reality… “