Los Angeles-based artist Saro just released the arresting new visual for his single “Please,” a track Paper Magazine called “full of edgy textures, gorgeous turns of phrase, and sweetly melancholy melodies…” The visuals accompanying his music are co-directed by Saro, and paint a beautiful yet dark picture that is an ethereal, strong, quiet presence on the brink of chaos. For “Please”–a track over 500,000 streams to-date and named to Spotify’s New Music Friday–he co-directed the video with Alex Cook. The surreal video premiered today via Billboard Pride and can be seen here: https://youtu.be/iCSY9K4qKZg.
“The video is about getting so lost in the persona you’ve created that you become an observer of yourself,” notes Saro. “How it feels like every movement is being surveilled at all times. Voyeurs casting judgement through peepholes with their identities veiled.” Cook adds, “The concept for the video was born from the lack of privacy in our digital lives and how we so easily get lost in a labyrinth of the persona we create. In the visual, we follow Saro through a strange, shifting maze full of obscured figures and gazes that follow his every move, though in the end it’s all a creation of his own projection.”
Saro’s masterful pop-noir takes you on a genre-bending journey that cuts deep to the heart but is simultaneously elegant and alluring. his past releases from the Mateo Sound label–In Loving Memory and Boy Afraid–introduced us to his signature, soaring falsetto, riding atop brooding synths and unique instrumentation going from downtempo alt-R&B to electronic, orchestral works that strike a gracefully, cinematic tone. He is currently fine-tuning his latest EP, due this spring, that will be steeped with lush, musical tapestries and vivid storytelling.
Saro’s live show is also a powerful experience, where he channels his deeply affecting electronic pop in convergence with unique movement and physicality that touches on performance art. Saro has taken his show to new heights, thrilling festival and club crowds nationwide–including performances at Bonnaroo, Day For Night and Northside Festival. Look for more dates to come in 2019.