In follow up to his 2018 debut EP Dead Boys, BRITs Critics’ Choice Winner Sam Fender has announced details of a new single “Play God” out now through his new US label home, Interscope. To coincide with its launch, a new Spring 2019 headline tour has been announced alongside the song’s stunning music video directed by Vincent Haycock, who also directed the video for “Dead Boys”. With the UK tour having sold out almost instantly, Fender’s first ever North American headline dates include stops in Los Angeles, New York and SXSW. Fender’s debut album is available for pre-ordernow, with release date to be announced in the coming months.
“Play God” encompasses everything that makes him such a fascinating young prospect; angular, sharp and ambitious guitar-led melodies coupled with Sam’s observational, questioning and socially engaged lyrics. It was recorded in North Shields, and produced by long-standing friend and collaborator Bramwell Bronte. Watch “Play God” here
“Play God is set in an alternate dystopian reality that shares similarities with our own world,” stated Fender. “I wrote it a couple of years ago where there were a lot of big changes happening in both the UK and the States, I had just entered my twenties, I was anxious about the future of the world and its leaders, and it didn’t help that I’d just read George Orwell’s 1984 at the time. As you can imagine I was pretty paranoid!”
“‘Play God’ is a satirical interpretation of power,” stated director Vincent Haycock of the 16mm black and white video. “The story is set in a dystopian world of exaggerated tropes – masculinity, domination, sexual objectification, racial profiling, and others. Each scene plays with these dangerous fictions – overt ideas of power and fear. In the end, we break the 4th wall, and the character is observed as nothing more than a player of a game. I wanted to blur the line between fiction and reality as a way to express the everyday ways we all play god.”