Today, Los Angeles-based rapper, singer and songwriterJez Diorshares the official music video for his latest single“Nobody Knows (featuring Jackson Guthy).”Watch the music videoHERE. Additionally, the song officially impacts radio today. Stream/purchase the track at all DSPsHEREviaEpic Records.
Shot on location in Denver, CO and Salt Lake City, UT during Dior’s Fall 2018 tour, the video was directed byVoyager (Alex MeaderandConnor Hair)and premiered earlier this morning viaComplex. Dior’s most captivating visual to-date, the video showcases a more personal side to him, which perfectly complements the song’s sentiments. Featuring the story of a budding romance, the video highlights the rush of being fully spellbound by somebody. Interspersed with clips of Dior traveling on a sold-out tour, where he can’t stop thinking about his love interest, the visual showcases the highs and lows of infatuation. The concept of the video takes inspiration from Dior’s real life, representing the struggles he has dealt with in his own relationships while being a touring artist.
“’Nobody Knows’ is a love song, but not just about the glamour of being in love…” Dior tellsComplex. “Relationships are hard. No matter how perfect somebody may seem to you, there will always be issues to overcome in any relationship. With the video we tried to portray that & actually shot it across two different states while I was on tour. It was definitely a different experience traveling while shooting a video… We had everything from trying to balance playing shows AND filming, to a drive-by shooting happening on location. It was a tough one, but I think it turned out to be really special.”
“Nobody Knows” is poised to anchor a breakthrough year for the genre-bending artist. Produced byChris WallaceandMatt Rad(who have both worked with Dior on several past singles, and have credits individually across artists like Keith Urban, One Direction, Lupe Fiasco, Thirty Seconds to Mars, among others), the anthemic track is set to appear on Dior’s upcoming debut album, which is due for release later this year.
2018 saw much growth for the budding star. “Nobody Knows” follows the Summer 2018 release of singles “Cocaine,”“Kiss You Good” and “Come and Go (featuring ROME),” which have received millions of streams across platforms since release and received acclaim from the likes ofBillboard, Complexand more. He spent the Fall on a 21-date North America tour, in support of Azizi Gibson, taking his energetic live show to venues such as Baby’s All Right in New York City and The Roxy in Los Angeles—check out a video recap of Jez on the road, performing in BostonHERE. This past summer, he opened for rapper NONAME in the U.K. and performed at the HYPE Festival in Germany.
Dior’s music has amassed over 45 million global streams overall, and in 2018 his music was streamed for over 1 million hours on Spotify alone.Now with his upcoming album, 2019 is poised to be Jez Dior’s biggest year yet.