Wrapping up our premiere week, we got the incredible hip hop artist Rite Hook who has return with the release of his new music video for “Make You Love Me,” the video portrays a relationship that kicks off on a good place just to go downhill as the video progresses through the use of flashes.
About the video, the band comments:
“Make you love me is a song and video about finally finding my sound and identity as an artist and refusing to not be heard by the world”
Rite Hook is a Boston based alternative artist who blends dense, lyrical raps with bluesy, sung rock choruses to capture the struggles of those on society’s fringes.
“When I first heard Rite Hook, his choruses and his voice would be stuck in my head weeks later,” says Ned Wellbery of Leedz Edutainment, a Boston promotional company. “That’s how I knew he was someone special.”
Rite Hook, who roamed Massachusetts nomad-style before settling in Boston at 18, is currently set to release his fourth album, Modify.
Rite Hook spent a decade bouncing from band to band and genre to genre, sharpening his writing, singing, and rapping. He soon landed work crafting hooks for Boston rap legend Slaine, who also took him on tour. Rite Hook’s biggest hit, “It Ain’t Easy”, from his third album From the Wrong, saw the rocker go bar for bar with Slaine and Vinnie Paz (Jedi Mind Tricks).
Rite Hook is more focused than ever. After an overdose almost claimed his life in 2012, he returned to music with a newfound drive, producing 2013’s polished From the Wrong. Never an easy act to pin down, his music is set to evolve, driven by dense lyrics, hard flows, a rock attitude and a bluesman’s soul. With more artistic changes to come, Modify is a fitting title for his fourth album, one which sees the artist inviting others to share his struggles, triumphs, and realizations.