20 year old Swedish songwriter, artist and dancer ISA has been internationally acclaimed throughout the year for her way to deliver underrepresented issues packed in luxury pop tunes with shades of R&B. ISA starts the new year with the release of melodious single ‘Craving’, interpreting the struggle against the strong pulling power in an unhealthy relationship.
“Most people knows how hard it is to act rationally in relationships. ‘Craving’ interprets the dilemma in trying to resist the attraction of a person who adversely affects one’s life, while it’s so insanely magical to be near him or her for the moment. The song is about losing yourself in a destructive relationship and pending between these emotions” – ISA explains.