Kicking off 2019 with a big and bold bang, Atlanta hip-hop superstar and multiplatinum trailblazer Future returns with a brand new single and music video entitled “Crushed Up.” Get it HERE via Epic Records/Freebandz Entertainment.
Propelled by nimble wordplay, slick bars, and a woozy chant, “Crushed Up” shines over glimmering keys and icy 808s. While evoking strains of his signature style, it also sees the pioneering trendsetter level up with another quotable hook—“Diamonds in your face, crushed up, I can see ‘em”—bound to be a lexicon-worthy catchphrase for 2019. Additionally, the cinematic video places him in a snowbound dreamscape trapped by wintry vixens inside of a gothic mansion. Beginning with a young Future peering into a snow globe, the setting flips from a trap house to wild wonderland. At times chilling and transfixing, the visual captures the track’s outsized ambition with otherworldly exposition and psychedelic energy. Watch it HERE!
“Crushed Up” is just the beginning though. It heralds the arrival of his seventh full-length album, dropping on January 18. This marks his first new solo album since the historic success of the 2017 albums Future and Hndrxx and the multiplatinum banger “Mask Off,” building on this incredible foundation and momentum to go even bigger in 2019.
Adding another dimension to this next phase, Future shares the details for his Official Documentary, The WIZRD, debuting exclusively worldwide on Apple Music. The feature-length film follows the artist closely and peeks into corners of his world never-seen-before—until now. It opens up a window into his story and creativity unlike anything else.
To properly launch The WIZRD, he will personally host screenings with a Q&A and album listening in Los Angeles [January 8, iPic Theaters], and New York [January 10, iPic Theaters Southstreet Seaport]. It officially releases on Apple Music worldwide on January 11.
Meanwhile, he opens up a limited-edition D2C store with a whole new merch collection January 11.
The next era of Future starts now with “Crushed Up.”