Boy George and Culture Club unveil the video for single ‘Life’ today. Shot by Rankin, the accompanying video of the most intensely personal song Boy George has written to date begins with his iconic makeup stylings but later sees him stripped of his signature make-up and hat. His emotion, his tears, captured and ultimately countered, with a message of hope. Revealing his vulnerable side, Boy George has said the video is a tribute to his many fans that have stood by him throughout his career. Watch the video HERE.
The video made its world premiere on NBC’s Today show yesterday. Watch the exclusive first look from the broadcast HERE.
The song, produced by Future Cut, tells of battling and beating the darkest times, through the support of others and by holding on to this hope. Of the track, Boy George says:
“John Lennon said ‘LIFE’ is what happens while you are busy doing other things, but sometimes you have to stop and look with sadness and pride at what you have done and created in your own life and value the rich complexity of it! As the lyricist of ‘Life’ I wanted to express something truthful, honest and bare while carrying an uplifting message of hope. It’s my story but it’s a story so many people will resonate with. A story of recovery, transformation and the start of a brand new journey which has already brought Culture Club well deserved accolades. It’s a song about second chances and new beginnings, enlightenment, spiritual growth and personal redemption.”
The group’s album LIFE was released on October 26, 2018 via BMG.