The road to success is never a smooth one. The truth is that it is a bumpy ride. Music is pure business, so your approach should be professional. Keep in mind that a successful music career cannot be built overnight.
Your music talent is not enough for you to succeed in the music industry. It takes much more than that to get to the top. For example, you need to be punctual, professional, organized, and to have good communication skills. Yes, you have to be an entrepreneur when it comes to entering the music world. Think of your music as your product, and your fans are the customers. You would want to keep a good relationship with them and offer goods that they will be interested in.
Here are some tips on how to do it the right way!
Make A Website
Every business should have a website. A good website works for your fans, as well as other businesses that want to collaborate. The chances that they will search and check your site are extremely big, so make sure that you offer them the best image of your work.
Many might think that setting up a website can be costly. But, it really does not have to mean that you will spend tons of cash to reserve your spot on the internet. Many choose to use a website builder for musicians, which will help you create a site that represents you and your music.
Consider the following tips that will help you build a site that “sells”:
Upload video materials of your work. Visual content is the number one thing nowadays, so make sure that you take advantage of it.
Quick and easy access to your contact information. No one likes to dig through the site to find your email address, and you don’t want to miss any collaborations. Include a contact form, so that you can be reachable for your fans. Give them the opportunity to establish communication, as this is so beneficial for you. After all, you will have free feedback and know what your fans really want.
Do often updates. Especially if changing your phone number. Dialing a nonexistent number will not create a professional image of you in other businesses’ eyes.
Nowadays, we all consider ourselves to be social media pros. But, there is a clear difference between using it for personal and business needs. Your profiles on social media should represent your brand and engage with the fans. This can be a quite time-consuming activity, so make sure that you plan it ahead.
Here are some guidelines for maintaining your business social media profiles:
A social media calendar is the first thing that you need to make. Consider submitting the right content at the right time.
Be consistent and do not forget to update the feed. Ask questions and try to interact with fans. When your last post was months ago, this gives no reason for people to stay.
Show off your personality. The profile should reflect your energy so that people would want to connect with you. Share some behind the scenes photos, or moments from your everyday life. Show the people that after all you are a human as they are.
Be informative and helpful. Advertising your music is not the only thing that you should do. Make sure that you include content that informs and educates, related to your genre and style. For example, share articles with instructions for playing a guitar. People will find this helpful and it is very likely that they will want to connect with you.