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SMS Marketing – Tips on How to Kick-Start a Winning Campaign

SMS Marketing to your customers is an indispensable component of your business. It helps you connect with your customers and make them come back to you for sales over and over again. It provides a personalized touch to your business as well. This marketing is based on the permission of your customers. The chances of success are high as they want to hear from you when it comes to new products and services. The moment you send them a text message with your offer, the rates of lead conversions are high. The customer is interested in listening to what you have to say and offer.

How do you start with SMS marketing?

When it comes to SMS marketing, many business owners do not know how and from where to start. It is here that you need to be prudent and ask experts for their advice. Professionals who are well-versed in the field of SMS marketing say you should start the campaign with a keyword. So, evaluate your business and decide on a good keyword for it. In case, you are new to the concept of a keyword, and it means a word or a phrase that your customers can identify with when it comes to signing up for your SMS marketing list. Before you choose a good keyword for your business, keep the following in mind-

  • Keep your keyword short. This is because, to subscribe to your texting list, your customers would need to use it. Keep the keyword as short as possible so that it is simple for the customer to type out.

  • Keep the keyword you type simple. You should keep the keyword simple so that your customers can remember them easily. The customer should hear or even see your keyword once to remember it. This will help them to get the keyword right when they type it out in their phones.

  • When you are choosing a keyword for your SMS marketing campaign, ensure it reflects what your business is about. For instance, if you are the owner of a golf course, you should not have a keyword like “cats.” You should choose a keyword like “golf” or “sports.”

  1. When you have decided on the keyword for your business, the next step is to choose which SMS marketing service provider you should team up with. There are several credible SMS marketing companies, and so you need to conduct your research well and choose the service provider that meets your requirements and budget. The following are some points you should look for when you need a good SMS marketing company for your campaigns-

  • Ensure that the company accommodates the keyword that you choose. Your keyword is unique to the success of your business, and there are instances where your competitor might have reserved it for its marketing campaigns online.

  • The company you choose must have good customer support. It can be both frustrating and annoying when you need to talk to a machine after calling the helpline.

  • Make sure that the company you choose uses the right technology for SMS for sending out your message to the targeted audience. Esteemed and credible names in the field of SMS marketing like com say you should ask questions to the professionals there. They will give you an insight into the technology they use. If the company uses modern and the latest technology, it will be good for you. Some companies deploy email technology for sending out the SMS. This results in the text messages being run through email spam filters and not making it to your targeted audience in time. Beware of such companies so take time to conduct your research.

  • When you are choosing a company for managing your SMS marketing campaigns, go through their websites. The sites should be extensive and simple for you to navigate. Make sure that you do not waste time how to figure out using the site of the service provider.

  1. When you have decided on the service provider to sign up with, the next step is to decide on the right plan or package that meets the needs of your business or company. Before you choose the right service provider for your business, the following are two primary questions that you should ask the service provider-

  • Do you need to ask the service provider how many keywords do you need for marketing your business? Most of the time, the business will have over one keyword for many different customers, circles or seasons that they cater to. For instance, if you use a bike shop, you should use a keyword for your winter and summer customers. Take time to research your keyword well.

  • You should know the number of texts you need to send every month. One text is sent to one subscriber. Here, you need to estimate the number of subscribers you have in your list and how frequently would you be sending them a message.

Other salient tips for SMS marketing campaigns

You should take a look at the number of Twitter and Facebook followers you have. You need to divide the number by 4 – this should be the ideal baseline for the number of subscribers you should have in the first or the second month.  Once you have got the number of subscribers to whom you wish to be sending texts, you need to agree with the service provider. Most businesses generally send one text message to their subscribers every week because they do not wish to upset them and create spam. Remember every industry is different and unique. Last but not least, you should multiply the number of subscribers by the number of times every month you will be sending messages. This gives you an idea on the plan or the package you need.

Keep these tips in mind when you are looking for effective SMS marketing campaigns for your business. In this way, you can generate more leads and provide a personalized touch to your customers via SMS as well!

About RJ Frometa

Head Honcho, Editor in Chief and writer here on VENTS. I don't like walking on the beach, but I love playing the guitar and geeking out about music. I am also a movie maniac and 6 hours sleeper.

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