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PREMIERE: The Sweet Kill Release “Give It Up”

Pic by Mike Miller

Give it up’, is the power-pop anthem 2018 has been waiting for, and it’s come just in time. Premiering today, The Sweet Kill delivers a song that swells with emotion and spills over with messages of liberation from one’s inner demons. The meaningful track is built upon the driving drum groove of Darren King (MUTEMATH), which builds to an incessant powerhouse chorus. The end effect is mesmerizing, pulling off both the atmospheric quietus and infectious hooks of Awolnation and MGMT, with the artful dark-wave angst and bulletproof production of Nine Inch Nails and The Cure.

The diviner of this hook-laden anthem is lead-singer, producer and multi-instrumentalist Pete Mills; who breathes a new unique life into 808 grooves, and straight ahead pop melodies. Joining him on the track with her emotive low alto voice is Russian artist Lolita, bringing an added depth to the dark-pop tune. Mills assembled a powerhouse production team to see the single through to its full potential, including mixer Dave “Rave’ Oglivie (Marilyn Manson) and co-producer Voli (Bebe Rexha).

Inspired by two lost souls navigating love in the face of a hopeless situation, the pair’s driving duet tells the tale of a toxic love story. ‘Give it Up’ describes two anguished lovers, one desperately trying to seek rescue and redemption from the throes of addiction, and the other unable to let go of their emotionally drowning partner. The subject matter is especially meaningful to Mills, having himself battled with addiction and working to come out the other side.

About the song, Pete comments:

“Give it up is a very personal take on dysfunctional relationships. 

I used to love alcohol but it didn’t love me back, I used to love “her” but she did me wrong, I used to love money and attention but I was broken. Until I identified and “gave up” all that didn’t work I had no hope and remained stuck. Developing this new relationship with love I became free of the worldly pressures and others opinions and more attuned with the universe residing within.”

Prior to the conception of The Sweet Kill, Mill’s has had an extensive career in the music industry, signing with Nikki Sixx’s label for a period with his former band Flash Bastard.  Ultimately moving to Los Angeles, Pete diverged into a producing career, beginning with a co-production credit for Soulkid1’s smash hit song “We Got More Bounce in California” with Michael Patterson (Black Rebel Motorcycle Club). This single’s notoriety captured the attention of local labels which transitioned Pete into a successful producing career working with a myriad of artists including Sheryl Crow, Moving Units, Teddy Riley to name a few. The Sweet Kills latest release marks Pete’s comet-like re-entry into performing again.

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About RJ Frometa

Head Honcho, Editor in Chief and writer here on VENTS. I don't like walking on the beach, but I love playing the guitar and geeking out about music. I am also a movie maniac and 6 hours sleeper.

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