It is now the case that every time an art gallery happens, it encourages attendants to post their comments about the event using a hashtag on Twitter or Instagram. This is quite common. Whenever an art event is building up to the main day, it starts by building an online identity that will make them more relevant. That is how pervasive the internet has become, even in a world that used to be reserved for art critics.

This dynamic between the online and the offline world affects much of the art industry, with the world of art riding on the powerful waves of technology to get ahead.

“The internet has certainly had a major effect on a lot of things, including society, culture, and art by extension”, said Laura Selig, art researcher at AsssignmentMasters. “The internet hasn’t only affected the way art is created, but also how it is distributed and circulated. We now have a global forum for art thanks to the internet.”

On the one hand, the internet has made it possible for a wider global audience to access art, increasing the appeal of art. Now anyone can navigate an art exhibition virtually. Instagram has also proven to be an effective marketing tool. Artists can now be found on Twitter where their followers can always know about what they are thinking. The world of art has become a lot more integrated because of the internet. In a way, as well, the internet has also added a lot of meaning to the term “art”.

“Images and information flow in a simple way with a lot of immediacy on social media platforms. The audience for this kind of art has therefore grown very large and also evolved,” said Selig. Before the internet, if you wanted to see art you had to go visit a gallery or a fair. That would mean setting time apart and planning for a whole day at the art exhibition, even if the work of art was basic. Now, you can see all of this art from just about anywhere in the world. Moreover, more people can now access the art.

But the number of people who appreciate art isn’t the only thing that’s changing. Now anyone can pretty much publish a creation and get feedback from their audience immediately. The mere fact that anyone can get an audience itself is quite remarkable. As a result, pretty much anyone can be an artist. “That may well be true, but it doesn’t necessarily prove that anyone can be a successful artist. That takes a lot more time and effort. However, as long as you can come up with an original creative work of expression, you can become an artist in the modern world,” said Selig.

Another shift that is happening is that art creators can now find and interact directly with buyers. They can talk to them on websites, forums, and social media. Their roles have therefore widened to include tasks that were previously the preserve of art dealers.

Of course, there is a challenge to playing both artist and art dealer. “Sometimes the motives of the artist can change and they can be too heavily focused on profit-making,” says Selig. The artist may stop thinking too hard about coming up with great art and think more about how they are going to get buyers, sell their artwork, and handle shipping. However, this isn’t the case for all artists. For some, it might make them even more passionate about their work.

Selig insists, however, that simply because artists have seen their capacity to sell their own work increase doesn’t mean that galleries have lost all meaning. “I personally don’t think we’ll see galleries, art exhibitions, and dealers floundering anytime soon. These facilities create a lot of financial and emotional support for artists, which cannot be refuted. They also provide artists with a long-term career path, get them the fairest prices and take care of those prices, and place the work of these artists in the hands of people who deeply respect and appreciate that work,” she says.

One thing that’s for sure, however, is that it’s getting harder and harder to become exclusive in the modern age of the internet. With the World Wide Web, art is practically everywhere you look. You simply cannot view or experience anything in isolation.

While that may seem to imply on the one hand that the value of art would decrease because of its ubiquity, it could also mean a greater sense of urgency since you would see the art everywhere and that would make you want to buy it quicker.


The internet, combined with new innovations like virtual reality and artificial intelligence, is redefining how we define and experience art. Who knows if we will still have the traditional forms of art in the next few decades? We may well find that there is a new kind of art out there to experience, perhaps even some of it created by computers, rather than people. Whatever happens, it’s bound to be an exciting future.

About Sara Williams

Sara Williams is an editor, journalist, writer from San Jose. She likes to read the world classics, traveling, to engage in yoga. Almost all spare time she spares to reading.

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