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A Bet Called Venom

Sony Pictures has become, in the past few years, one of those studios that lives on the edge. While they certainly aren’t as close to implode as Paramount Pictures, the house that tech built has had a rough time the past few years – and in a time where franchises are everything, with the loss of James Bond, their only cash cow is Spider Man. However, with the new deal made between them and Marvel, this has turned out to be a double edged sword of sorts for Sony, leaving only the residuals of that universe at their sovereign hands.

On a good note, Into the Spider-Verse has become an early critical hit. Now, only time will tell if it would be so successful they will build a video game or it could be a casual merchandise thing. Maybe Gambino Slots would add a Marvel theme to their games arsenal.

On the flip side, films like Venom have been in a pretty shaky ground. Granted, the film broke a record in the October box office; but on the critical spectrum, it was nowhere near to such success. So how such a divisive, weird film got to beat most of its much beloved enemy numbers?

China Strikes Back

Marketing is everything. That’s why companies spend hundreds of thousands in this area. But the amount is not as important as the strategy itself, and a great example for this statement is hands down, the weird case of Venom.

See, while the film was promoted in the US and most parts of the world as a 90s, gritty, action flick starring Tom Hardy – on the Middle Kingdom, they went in an entire new direction. Instead of promoting the symbiont as this gruesome and scary anti-hero, the Chinese version of Venom was more of a friendly, fun, loving creature. One you can fall in love with, one that will help you holding the camera while taking on a selfie… let’s just say pink hearts played a major role on the campaign.

This kind of misleading approach would have upset movie goers, possibly destroyed the film as audiences will feel cheated; but on one of those random twists of events, it was the entire opposite and the film earned $100 million dollars in its initial run – and it’s still running well, helping the film hit close to the billion mark, something that only one Spider-Man has been able to achieve.

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In the end, needless to say, a sequel is certain and the new and dreamy universe Sony has been trying to pull off for years is close to finally becoming a reality. So get ready for the whole merchandise, the slot games, the memorabilia as things are just starting… at least until something bad happens.

About RJ Frometa

Head Honcho, Editor in Chief and writer here on VENTS. I don't like walking on the beach, but I love playing the guitar and geeking out about music. I am also a movie maniac and 6 hours sleeper.

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