The genre “neo-soul” might not be considered to be intimidating for a lot of people who are not familiar with the music. However, those who are familiar with the genre are aware that cementing a position in this style of music is definitely an uphill task. Being a culmination of funk, jazz and at times even hip-hop, in order to create a sound that is organic and fresh, a great amount of creativity is required.
It entails that your competition are great musicians such as Frank Ocean, D’Angelo, Erykah Badu, and Solange and who are all artists whose projects have reached a level of innovation that has created a style that is critically acclaimed. One might wonder as to why such great music gives you the chills. But on hearing the music, the familiar-yet-unique nature of the sound is perhaps why it is so, and on hearing .Paak’s latest work, one can see why.