Hi Vents! I’ve been working hard on my new music for the past couple of months, and I’m really excited for ‘Friends’ to be out. I’m keen to hear what people think of it!
Can you talk to us more about your latest single “Friends”? Did any event in particular inspire you to write this song?
Our lives are so digital now, and people can find themselves in situations where their online persona and their real life persona don’t match up. People can sometimes be a bit sneaky online, and sometimes that can come back to bite you!
How was the filming process and experience behind the video?
The video was super fun experience. At first I wasn’t really sure what I wanted to do with it creatively, but after a bit of collaborating, we partnered up with a great production team and together we came up with the concept. The video features elements of water and lighting, with industrial structures. I’m really happy with how it turned out.
How was the recording and writing process?
The writing and recording process was really quick and flowed really well. I wrote it with one of my good friends/producers James Angus, we had started the idea the night before and didn’t think anything of it and then came back in the next day and decided we really liked it. It kicked off from there.
What role does Australia play in your music?
Australia is home and I’m so proud to have grown up here and lived the life that I have so far. I’m so grateful for the success and fans I have overseas, because that’s given me so much opportunity… but Australia will always be home.
As you move into taking the US and the world by storm – does the approach to the music has change or rather the opposite?
Having an international audience and fans around the world definitely allows me to expand musically and creatively. It inspires me to try out different sounds and ideas because different audiences react differently, but in saying that I’ll always stay true to the music I want to make and that I believe in. That’s at the core of everything I create.
Having such a large number of people looking at every new material – does that put a pressure on you?
It’s a blessing! I believe these people wouldn’t be following what I do if they don’t like me, or believe in what I’m doing. It’s a balance of trying to stay open to what they want, but also stay true to who I am.
Do you tend to take a different approach when you are collaborating with someone else rather than on your own?
For sure, I think when two artists come together the potential to create something magical is endless and I’m always trying to adapt and learn new things from the person I’m working with. I’ve been able to work with some great people, and I always to try to share what I know and contribute as much as I can.
Does the new single mean we can expect a new material – how’s that coming along?
Definitely. I’m excited, as this is a new lane for me and although I’ve been working on it for a while it’s the first time that some people will have seen/heard me, so I’m excited to see what they think and I’m looking forward to putting some more tracks out.
Any tentative release date or title in mind?
Not yet but it won’t be too long I promise. Stay tuned!
Will you be diving into some more dark themes on this new material or can we hope much brighter topics in the unforeseen future?
I’m just trying to tell true stories, and write about personal events. Life is up and down all the time, so it’ll be a mix of all of that, and something that I hope people can confide in, relate to and just enjoy.
Any plans to hit the road?
Absolutely. Playing music live is my favourite part of all this, and it’s a dream to tour my music.
What else is happening next in Jai Waetford’s world?
Music, music, music and more music! I can’t wait to hear what people think of Friends. 2018’s been a big year for me, and there’s so much more to come in 2019, and a bunch of special announcements to be made.