Adam French, a self-taught multi-instrumentalist from Cheshire, creates songs of depth, and honesty. Growing up in Congleton in the North West (between Manchester & Stoke) Adam cut his teeth on the local gig circuit before the opportunities of the capital lured him to London where he now lives.
Following two EP releases – including a viral cover of Walkmen’s ‘The Rat’ – Adam put himself on the radars of a diverse number of icons, from Dua Lipa to Tony Hawk. He would also immediately pick up critical support from the likes of BBC Introducing and Communion Live (Catfish and the Bottlemen, Michael Kiwanuka, Ben Howard).
The growing attention seems well-earned: the first release from his debut album, scheduled for 2019, “Wanna Be Here” is a softly incendiary new offering that blends powerful, emotive lyrics with the kind of natural musicianship that cements the young artist’s smouldering entrance into the scene. Speaking on the track, Adam states: “‘Wanna be here’ is a song about the difference between happiness and comfort. As people we often mistake a comfortable habitat for love and settle for the now. It’s important to share life with somebody that makes you happy and brings out the best in you… and it’s never too late to cut loose from those who don’t.”
The video itself portrays a complicated love story in a way that you don’t see everyday, highlighting that happiness isn’t a just a mathematical equation. Director Savvas Stavrou also selected some of the brightest emerging dancers in the UK to play the actors’ roles – Tylor Dyrden (i-D, Dazed) and Riley Wolf (Hofesh Schecter Company – one of the best dance troupes internationally). It’s a gorgeous, swirling, vivid account that transports us to realms of Shane Meadows’ levels of cinematography, blending real-world emotion and grit with strikingly beautiful aesthetic.
Over the past 18 months has seen French embark on a new UK headline tour, including selling out London’s Omeara in May and playing shows with some of the most exciting talent coming out of the country – Nilüfer Yanya, Jade Bird, Jacob Banks and Freya Ridings – as well as an accelerated introduction to the festival circuit playing Reading & Leeds, The Great Escape, Latitude, Festival #6 and Reeperbahn to name a few. This immediate recognition from the serious bills goes hand-in-hand with Adam being amongst a selective community of artists that count Burberry Music as fans.
After spending the last year honing his sound in the studio with producer Rich Cooper (Mystery Jets), Adam’s first release is one that should continue the intrigue around this thrilling, emerging young artist.