Is your brand on Instagram yet? If not, you should be. The benefits of this relatively new, but pervasive social media app are incomparable. No matter your business goals, you can probably find a way that Instagram can support each one. If you’re still not convinced, here are a few reasons that might tip the scales.
Better Target Your Marketing Efforts
Instagram’s marketing effectiveness is unrivaled if your target audience spends their time on the platform. Instagram specializes in geo-targeted advertising that uses location and demographic information to speak to a specific audience.
In some ways, Instagram marketing can be more affordable than traditional methods. At the very least, you get more bang for your buck because you’re only paying to put your ad in front of the people who are most likely to see it.
If you want maximum engagement, make Instagram Stories your ad placement. Instagram prioritizes businesses who use this feature, and more than 400 million Instagram users are on the platform daily, making it prime real estate. To boost your Instagram followers, you can also use a tool like SocialCaptain to automate your Instagram actions for you. Checkout this SocialCaptain review to learn more about the platform.
Attract Customers No Matter Your Size
While some marketing efforts only serve large corporations, Instagram is an ideal platform to drive engagement and attract customers, even if your business just started last week. Just be prepared to work for it!
“Even for the best-known companies, success will not come overnight, but if a marketing team wants to get their organization on the map, they can do so by keeping an active presence and maintaining a routine of at least one post per day,” warns Zach Benson of Business.com. “This is how both household names like Coca-Cola and Adidas as well as a slew of small businesses have effectively used Instagram to thrive.”
Gain Valuable Insights About Your Audience
If you want to get to know your audience on a more personalized level, connect with them on their favorite social platform. Instagram and other integrated software tools provide constant, real-time data about potential customers including their engagement rate, brand sentiment, traffic, sand sales.
“Having a clear view of your analytics will help you measure the impact of your Instagram strategy to see if there’s something you need to do differently – like target a different audience, experiment with new content, or post at different times of the day,” argues Matt Smith of SocialMediaToday.
Get More Engagement from Customers
The engagement numbers are off the charts for businesses that connect with consumers on Instagram. The platform is by far the best for engagement, with some studies showing 58 percent more engagement for business on Instagram when compared to platforms like Facebook and Twitter.
Additionally, consumers tend to respond better to visuals than any other form of communication. The average person tends to remember 80 percent of the things they see, whereas they only remember 10 percent of what they hear and 20 percent of what they read. That certainly makes this visual-centric platform stand out!
Instagram Reaches a Massive Audience
Instagram is actually the fastest-growing social media platform on the internet. There are a billion daily active users, which is twice as many as there were in 2016. It’s on track to surpass even its parent company, Facebook.
Additionally, if you use features like Instagram Stories, your brand will be exposed to 400 million users, allowing you to reach an ultra-targeted audience. That’s a significant opportunity to create a loyal following online.
Spy on Your Competitors
If you’ve been in business long, you know the value of watching competitors. Instagram provides innumerable opportunities to keep tabs on your biggest competitors simply by clicking the follow button on their profiles.
From there, you’ll get a first-hand look at what they post, how often they’re online, the engagement they offer, who they engage with, which posts perform best, which posts perform worst, which contests they’re using, and so much more! You can hijack their hashtags and posting strategies to gain more engagement from a targeted fan base and grow your own following.
Make Your Brand More Relatable
Brands must add a human element to their interactions if they want to make a lasting impression on followers and generate a consistent following. To get more Instagram likes, use one of the oldest marketing methods: storytelling.
Any branding and marketing expert will tell you that storytelling will cement your brand in the minds of consumers, and the key to getting it right is authenticity. “”So much brand storytelling lacks an authentic voice, narrative, or relatable-subject matter,” Taj Forer of Fabl told Forbes. “…When authenticity is put forward as the priority, the emotive stories will generate themselves as the organic byproduct of an authenticity-based focus to harvesting stories from inside the brand.”
Target Mobile Users
Perhaps one of the biggest benefits of Instagram is the fact that it’s a mobile-only app. Since more than 90 percent of the time consumers spend on their phones is consumed by app use, this is a huge benefit.
Additionally, smart phones have been linked with organic search and product queries, which means that if you’re trying to sell something, you might better catch the attention of users with Instagram, particularly if you use hashtags with each post to make your account easily searchable.
Sell Products Through the App
Last, but definitely not least, Instagram now offers businesses the option of selling products right through the app. It helps to generate impulse purchases since users have less time to change their minds before purchasing. It also makes it easy to market your products right on the platform.
“Now, businesses can easily connect their audiences with their products and services, ultimately streamlining the Instagram buying journey,” says Matt Smith of SocialMediaToday, perfectly summing up the financial benefits of using Instagram for business.