The Yada Yada Yadas have returned with a fresh new take on their fuzzy alternative stylings. Human Emotion is arguably the most concise, and rounded piece of pop music the band has released to date, yet the Lo-Fi textures which lurked from a distance on previous efforts now rip straight to the core of the bands sound. Whilst previous singles saw the band tip a proverbial hat towards 90s US sitcom Seinfeld for inspiration, Human Emotion brings it home, morphing influences from UK cult-classic series Black Mirror providing the stimulus.
Poppier than ever, and noisier than ever, Human Emotion is a raw and unrelenting three minute opportunity to peer into band on a quest to write the perfect radio friendly track, then throw it all out the window whilst drowning it out in bleeding guitars and noise.
Influences from bands such as Pavement and Dinosaur Jr are on full display during Human Emotion, but there is a clear distinction between this and previous efforts. The surf sounds teased in ‘Oceans’ are now further realised, and the track gives nods along the way to artists such as Mac Demarco, Mellow Fellow, and Ariel Pink, with new synthetic textures and lush tape saturations. The stream of consciousness lyricism of The Yada Yada Yadas is in full swing here, with pop culture references bursting from the seems and splattering a giant Netflix logo across an unsteady wall of sound.
Human Emotion is bursting full with musical ideas flowing seamlessly together as the track barrates the listener with hook after hook. Scattered throughout are the hallmarks of The Yada Yada Yadas sound, however, a sweeter side to the bands sound is also evident here. It’s not all about dissonance and wild feedback, and there is a stark and noticeable contrast in texture and feel between sections. Speaking of the release, the band state “Human emotion is about a future full of brains in jars and living in a black mirror episode, yet it somehow comes back round to being a love song, as all music does. I also feel like Human Emotion is the most 80’s title for a song i could have thought of, and it really adds to the nostalgic feel.’